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ads-audit

Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad check", "analyze my ads", "account health check", or "PPC audit".

Install with Tessl CLI

npx tessl i github:AgriciDaniel/claude-ads --skill ads-audit
What are skills?

90

2.82x

Quality

86%

Does it follow best practices?

Impact

96%

2.82x

Average score across 3 eval scenarios

SKILL.md
Review
Evals

Discovery

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is an excellent skill description that hits all the marks. It clearly specifies what the skill does (multi-platform ad auditing with health scores), names the specific platforms supported, uses third person voice throughout, and provides explicit trigger terms that users would naturally say. The description is comprehensive yet concise.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: 'multi-platform paid advertising audit', 'parallel subagent delegation', 'Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts', and 'Generates health score per platform and aggregate score'.

3 / 3

Completeness

Clearly answers both what (multi-platform ad audit with health scores) AND when with explicit 'Use when user says...' clause containing specific trigger phrases.

3 / 3

Trigger Term Quality

Excellent coverage of natural terms users would say: 'audit', 'full ad check', 'analyze my ads', 'account health check', 'PPC audit', plus platform names like 'Google Ads', 'Meta Ads', etc.

3 / 3

Distinctiveness Conflict Risk

Very clear niche focused on paid advertising audits across specific platforms with distinct triggers like 'PPC audit' and 'account health check' - unlikely to conflict with other skills.

3 / 3

Total

12

/

12

Passed

Implementation

72%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides a well-structured overview of a complex multi-platform audit process with excellent organization and token efficiency. However, it lacks concrete executable examples and explicit validation checkpoints for what is inherently a multi-step, error-prone workflow. The heavy reliance on external references is appropriate but the main skill could benefit from at least one concrete example of expected input/output.

Suggestions

Add explicit validation checkpoints between major steps (e.g., 'Confirm data received before proceeding to analysis', 'Verify subagent outputs before aggregating scores')

Include a concrete example of expected input data format and corresponding output snippet for at least one platform

Add error handling guidance for common failure modes (missing data, subagent unavailable, incomplete exports)

DimensionReasoningScore

Conciseness

The content is lean and efficient, using tables and structured lists without explaining concepts Claude already knows. Every section serves a purpose with no padding or unnecessary context about what ads platforms are.

3 / 3

Actionability

Provides clear process steps and references to subagents and external files, but lacks executable code examples. The scoring formula and quick wins criteria use pseudocode rather than actual implementation, and relies heavily on external references without showing concrete examples.

2 / 3

Workflow Clarity

The 6-step process is clearly sequenced, but lacks explicit validation checkpoints. There's no feedback loop for error recovery (e.g., what if data collection fails, what if subagent delegation fails). For a complex multi-platform audit, validation steps between stages would be expected.

2 / 3

Progressive Disclosure

Excellent structure with clear overview, well-organized sections, and appropriate references to external files (scoring-system.md, subagent skills). Content is appropriately split between this overview and detailed materials, with clear navigation signals.

3 / 3

Total

10

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Reviewed

Table of Contents

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