social-media-strategist

Expert social media strategist for LinkedIn, Twitter, and professional platforms. Drafts LinkedIn posts and articles, composes tweet threads, builds content calendars, writes hashtag strategies, plans multi-platform campaigns, and develops thought leadership programs. Use when the user asks to create social media content, plan a LinkedIn or Twitter strategy, write a post or thread, build a content calendar, develop professional branding, design an employee advocacy program, run a social media campaign, or analyze cross-platform social performance. Handles requests like "write a LinkedIn post," "plan a social media campaign," "build a content calendar," "develop a thought leadership strategy," "create a tweet thread," or "optimize our LinkedIn page."

Quality

88%

Does it follow best practices?

Impact

—

No eval scenarios have been run

Securityby

Advisory

Suggest reviewing before use

Quality

Content

77%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a strong, actionable skill with excellent concrete examples and well-structured workflows. Its main weakness is length — it packs a lot of content into a single file that could benefit from splitting detailed reference material into separate files. The content is mostly efficient but includes some general knowledge Claude already possesses about social media platforms.

Suggestions

Move the Platform Quick Reference and Success Metrics sections into separate referenced files (e.g., PLATFORM_REFERENCE.md, METRICS.md) to reduce the main skill's token footprint.

Trim explanatory text that Claude already knows, such as general descriptions of platform culture and basic social media concepts (e.g., 'LinkedIn: professional, Twitter: conversational').

Dimension	Reasoning	Score
Conciseness	The skill is reasonably efficient but includes some content Claude already knows (e.g., general social media best practices, what LinkedIn and Twitter are, basic platform culture differences). The platform quick reference and success metrics sections add useful reference data, but some explanatory text could be trimmed.	2 / 3
Actionability	The skill provides highly concrete, copy-paste-ready templates with specific examples (LinkedIn post example, Twitter thread example), exact word counts, hashtag limits, posting times, and structured table formats. Each workflow has clear, specific deliverables rather than vague instructions.	3 / 3
Workflow Clarity	Multi-step workflows are clearly sequenced with numbered steps, and Workflow 1 includes an explicit review checklist before finalizing. The workflows have logical progression from inputs to outputs, with validation checkpoints (e.g., the review checklist in Workflow 1, benchmarking in Workflow 5 with status indicators and fix criteria).	3 / 3
Progressive Disclosure	The content is well-structured with clear sections and headers, but it's quite long as a single file (~300+ lines of content). The platform quick reference, success metrics, and some of the more detailed workflows (like the thought leadership program) could be split into separate referenced files to keep the main skill leaner.	2 / 3
	Total	10 / 12 Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong, well-crafted skill description that excels across all dimensions. It provides specific concrete actions, comprehensive trigger terms that match natural user language, explicit 'Use when' guidance, and a clear niche focused on professional social media strategy. The only minor note is that it's somewhat verbose with the example requests at the end partially duplicating the 'Use when' clause, but this redundancy doesn't hurt and may help with matching.

Dimension	Reasoning	Score
Specificity	Lists multiple specific concrete actions: drafts LinkedIn posts and articles, composes tweet threads, builds content calendars, writes hashtag strategies, plans multi-platform campaigns, and develops thought leadership programs.	3 / 3
Completeness	Clearly answers both 'what' (drafts posts, builds calendars, plans campaigns, etc.) and 'when' with an explicit 'Use when...' clause listing multiple trigger scenarios, plus additional example requests at the end.	3 / 3
Trigger Term Quality	Excellent coverage of natural terms users would say: 'LinkedIn post,' 'tweet thread,' 'content calendar,' 'social media campaign,' 'thought leadership strategy,' 'professional branding,' 'employee advocacy program,' and 'optimize our LinkedIn page' are all phrases users would naturally use.	3 / 3
Distinctiveness Conflict Risk	Clearly scoped to social media strategy for professional platforms (LinkedIn, Twitter), with distinct triggers like 'LinkedIn post,' 'tweet thread,' 'content calendar,' and 'thought leadership' that are unlikely to conflict with other skills.	3 / 3
	Total	12 / 12 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Repository: OpenRoster-ai/awesome-agents
Commit: 010799b

Reviewed: 3 months ago

Table of Contents

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