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seo-audit

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

66

Quality

79%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

Fix and improve this skill with Tessl

tessl review fix ./skills/seo-audit/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

68%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, mostly lean audit checklist with concrete thresholds and tooling guidance. The main weakness is workflow clarity: as a batch audit operation it lacks explicit validation/verification checkpoints, which caps that dimension.

Suggestions

Add an explicit verification checkpoint to the audit workflow (e.g., 'After collecting findings, validate each against live tool output before reporting') to introduce a feedback loop and lift the workflow-clarity cap.

Move more of the inlined International SEO detail into references/international-seo.md, keeping only a concise summary and pointer in SKILL.md to reduce inlining.

Consolidate the duplicated schema-detection caveat into a single section to avoid repeating the same guidance in both the Audit Framework and Tools Referenced sections.

DimensionReasoningScore

Conciseness

Largely lean checklist-style content that assumes Claude's competence and avoids padded prose, with only minor instances of over-explanation (e.g., listing tool names, restating schema-detection caveats twice).

4 / 5

Actionability

Provides concrete thresholds (LCP < 2.5s, INP < 200ms), an executable browser snippet, and specific tool URLs; most guidance is actionable for an audit skill, with only minor gaps in concrete execution detail.

4 / 5

Workflow Clarity

A clear priority order and output format are present, but this batch audit workflow lacks explicit validation checkpoints or feedback loops, so the batch-operation cap of 3 applies.

3 / 5

Progressive Disclosure

Two real reference files are linked one level deep with clear signaling and a dedicated References section, though the large inlined International SEO section arguably belongs more fully in its reference file.

4 / 5

Total

15

/

20

Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, trigger-rich description that clearly defines both what the skill does and when to invoke it, with excellent disambiguation from sibling skills. The only relative weakness is specificity of concrete actions versus the heavy emphasis on trigger terms.

Suggestions

Tighten the 'what' clause to list a few more concrete audit actions (e.g., 'crawls pages, checks indexation, analyzes core web vitals, reviews on-page elements') so capability specificity matches the trigger-term strength.

DimensionReasoningScore

Specificity

Names the SEO domain and a few concrete actions ('audit, review, or diagnose SEO issues') but the actions are high-level and not comprehensive; the bulk of the text is trigger phrases rather than enumerated capabilities.

3 / 5

Completeness

Explicitly answers both 'what' (audit/review/diagnose SEO issues) and 'when' via an explicit 'Use when...' clause with concrete trigger phrases, satisfying the top anchor.

5 / 5

Trigger Term Quality

Comprehensive natural trigger coverage including synonyms and real user phrasings like 'why am I not ranking', 'my traffic dropped', 'not showing up in Google', and 'Google update hit me', matching the top anchor.

5 / 5

Distinctiveness Conflict Risk

Clear SEO-audit niche with distinct triggers plus explicit disambiguation pointers to related skills (programmatic-seo, schema, ai-seo), minimizing conflict risk.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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