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positioning-icp

When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products. Do NOT use for technical implementation, code review, or software architecture.

69

Quality

83%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A highly actionable GTM framework with concrete templates, formulas, and sequenced playbooks, but it is a verbose monolith that inlines detail a leaner SKILL.md would push into separate reference files, and its workflows lack explicit validate-retry feedback loops.

Suggestions

Split the detailed scoring models, enrichment-waterfall thresholds, and landing-page templates into dedicated reference files (e.g. references/icp-scoring.md, references/competitor-seo.md) and link to them contextually from the relevant sections instead of inlining everything.

Trim the ASCII box diagrams (positioning stack, prioritization matrix, waterfall) to compact tables or bullet lists — they add visual bulk without information beyond what adjacent tables already state.

Add explicit validation/feedback checkpoints to the Implementation Playbook (e.g. 'After Week 3: back-test the ICP model against last quarter's wins/losses; if predictive accuracy < X, re-weight before proceeding to positioning').

DimensionReasoningScore

Conciseness

Mostly efficient domain-specific methodology (positioning stack, Sean Ellis benchmarks, scoring formulas), but several ASCII box diagrams and prose that restates adjacent table content could be tightened to save tokens.

3 / 5

Actionability

Copy-paste-ready templates (positioning statement template, landing-page structure), explicit weighted scoring formulas with point breakdowns, and concrete threshold tables cover the common GTM cases fully.

5 / 5

Workflow Clarity

Multi-step processes are clearly sequenced (ICP Definition Workflow, 10-Step Process, Week 1-6 Implementation Playbook, 90-Day PMF Cadence) with checkpoint signals (PMF decay warning signs, messaging validation checklist), but lacks explicit validate->fix->retry feedback loops.

4 / 5

Progressive Disclosure

Has section structure and one real one-level reference (references/quick-reference.md), but the bulk of detailed scoring models, threshold tables, and templates is inlined in a ~484-line monolith rather than split into separate reference files; the single reference is signaled only at the bottom.

3 / 5

Total

15

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific, third-person description that answers both what and when with concrete trigger terms and synonyms, plus a useful negative-scope boundary. Minor overlap risk with related GTM skills keeps distinctiveness just below the top anchor.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit' — with comprehensive coverage across the four named sub-domains.

5 / 5

Completeness

Explicitly answers both 'when' ('When the user wants to define...') and 'what' ('This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products') with concrete trigger phrases and a negative-scope clause.

5 / 5

Trigger Term Quality

Comprehensive natural-term coverage including synonyms — 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals' — that users would actually say.

5 / 5

Distinctiveness Conflict Risk

Clear AI-product-GTM niche with explicit 'Do NOT use for technical implementation, code review, or software architecture' exclusion, but minor overlap risk with sibling GTM skills (ai-pricing, sales-motion-design) cross-referenced in the body.

4 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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