Use when the user asks to "build our pitch deck narrative", "write a fundraising story", or "structure the sales pitch narrative"; derives from the narrative canon a company pitch/deck narrative — problem → the undeniable shift → product-as-hero → proof → the ask — as a slide-beat outline (one narrative beat per slide, with the claim ID each proof beat rests on), for both a sales pitch and a fundraising deck. Every proof beat is labeled Measured / User-provided / '[needs source]' and unverified ones route to the claims candidates. Not for the launch-window battle cards and talk track — use sales-enablement-kit; not for the durable message hierarchy or the arc itself — use message-system-architect / strategic-narrative-designer; not for finished deck visual design — out of scope; not for claim adjudication — use offer-claims-registry. 路演叙事/融资故事/销售 pitch/幻灯节拍

Use when the user asks to "make everyone tell the same story", "write our elevator pitch ladder", or "build a spokesperson Q&A and approved boilerplate pack"; derives from the narrative-registry canon, message house, and brand voice a repeatable enablement kit — an elevator ladder (10-second / 30-second / 2-minute), a spokesperson Q&A (tough questions with on-canon answers), an approved boilerplate/bio pack (25 / 50 / 100-word), and a do/don't language sheet — so sales, support, founders, and partners repeat one consistent story. Not for the launch-day runbook — use launch-day-conductor; not for finished per-channel copy — use content-writer or each discipline creative builder; not for launch-window battle cards — use sales-enablement-kit; this kit never adjudicates a claim. 叙事赋能包/电梯梯度/发言人问答/审定样板/该说不该说

Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect. 消息测试/理解度测试/面板设计/五秒测试/消息市场契合

Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for picking the launch date or window — use launch-window-planner; not for creator-channel launch campaigns — use campaign-planner. 发布分级/发布类型/风险登记册/kill criteria

Use when the user asks to "design an early access program", "set up a waitlist and beta stages", or "define beta graduation criteria"; produces a waitlist→concept→alpha→beta→GA stage ladder with per-stage purpose and opt-in semantics, quantified graduation criteria per stage (labeled Estimated), a cohort-gating and invite-throttling plan, tester recruitment with launch-day social-proof prep, a feedback-loop spec where every status change notifies its subscribers, and a referral-loop mechanism spec (invite codes, anti-abuse). Not for waitlist acquisition strategy or the capture-flow spec — use list-growth-designer; not for the canonical stage record — use launch-registry. waitlist/内测阶梯/抢先体验/毕业标准/反馈闭环

Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking a known shortlist — use fit-scorer. 达人挖掘/找达人/创作者名单

Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研

Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

Use when the user asks to "draft an influencer contract", "review these agreement terms", or "build a partnership template"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiation cheat sheet. Not for outreach negotiation before a deal exists — use outreach-manager. 达人合同/合作协议条款审查

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理

Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定

Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-sequence-designer; not for the consent record — use consent-registry; not for computing EQS — use email-quality-auditor. B2B冷启动外联序列/回复分流/域名预热

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复

Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题