metis-strategy/metis-brand-identity

Metis Strategy brand identity reference for agents producing any client-facing or internal output on behalf of Metis Strategy. Use this skill whenever you are creating, editing, or reviewing a deliverable that needs to look, feel, or sound like Metis Strategy — including presentations, documents, reports, emails, social content, or visual assets. Trigger on requests like "make this on-brand," "use Metis colors," "apply our brand," "format this for Metis," or any task where the output represents Metis Strategy to clients, prospects, or the public.

Quality

95%

Does it follow best practices?

Impact

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Metis Strategy: Reports & Documents Guide (Word / PDF)

Name: metis-strategy/metis-brand-identity
Rating: 95 (1 reviews)
Author: metis-strategy

Use this reference whenever creating a Word document or PDF report for Metis Strategy.

Document Types

Type	Typical Length	Primary Use
Executive Summary	1–2 pages	Post-meeting recap, initial findings
Point of View (POV)	2–4 pages	Thought leadership, client perspective
Proposal / SOW	3–8 pages	New engagement scoping
Assessment Report	5–15 pages	Findings, analysis, recommendations
One-Pager	1 page	Intro materials, capability overview

Page Layout

Margins: 1" top/bottom, 0.9" left/right
Header: Metis Strategy logo (top-left) + document title (top-right, Gray, 9pt)
Footer: "Driving change. Elevating leaders." (left, Metis Green, 9pt) + page number (right, Gray, 9pt)
Page size: US Letter (8.5" × 11")

Typography (Word / python-docx)

Use Calibri throughout (Open Sans requires separate font installation).

Element	Font	Size	Weight	Color
Document Title	Calibri	24pt	Bold	Dark Blue `#20216f`
Section Header (H1)	Calibri	16pt	Bold	Dark Blue `#20216f`
Subsection Header (H2)	Calibri	13pt	Bold	Medium Blue `#256ba2`
Body Text	Calibri	11pt	Regular	Black `#000000`
Caption / Label	Calibri	9pt	Regular	Gray `#7b8692`
Call-out / Highlight	Calibri	11pt	Bold	Metis Green `#3cdbc0` (on dark bg) or Dark Blue (on light bg)

Line spacing: 1.15 for body text. Add 6pt space after paragraphs.

Document Structure

Cover Page

Dark Blue background (#20216f)
White document title, 28–32pt Bold
Metis Green subtitle or engagement description, 16pt
Client name and date, White, 12pt
Trajectory Device image (right side, bleeding off edge)
"Prepared by Metis Strategy" bottom-left, Gray

Body Pages

White background
Dark Blue left border bar (0.15" wide) for section-starting pages
Section headers in Dark Blue
Key findings or callout boxes: light teal background (#e8f8f5) with Dark Blue left border

Callout Box Pattern

Use for key insights, recommendations, or statistics:

┌─────────────────────────────────┐
│  ▌  Key Finding                 │  ← Dark Blue left bar, Metis Green label
│     Finding text here in body   │  ← Body text
└─────────────────────────────────┘

Programmatic Implementation (python-docx)

Color Constants

METIS = {
    "dark_blue":    "20216F",
    "metis_green":  "3CDBC0",
    "medium_blue":  "256BA2",
    "gray":         "7B8692",
    "white":        "FFFFFF",
    "light_bg":     "E8F8F5",  # Tint for callout boxes
}

Section Header Style

from docx.shared import Pt, RGBColor
from docx.util import Inches

def add_section_header(doc, text):
    p = doc.add_paragraph()
    run = p.add_run(text)
    run.bold = True
    run.font.size = Pt(16)
    run.font.color.rgb = RGBColor(0x20, 0x21, 0x6F)  # Dark Blue
    p.paragraph_format.space_before = Pt(12)
    p.paragraph_format.space_after = Pt(6)

Callout Box

from docx.oxml.ns import qn
from docx.oxml import OxmlElement

def add_callout(doc, label, text):
    # Add shaded paragraph with left border
    p = doc.add_paragraph()
    pPr = p._p.get_or_add_pPr()
    # Set shading
    shd = OxmlElement('w:shd')
    shd.set(qn('w:fill'), 'E8F8F5')
    pPr.append(shd)
    # Add label run
    label_run = p.add_run(label + "  ")
    label_run.bold = True
    label_run.font.color.rgb = RGBColor(0x20, 0x21, 0x6F)
    # Add body run
    body_run = p.add_run(text)
    body_run.font.size = Pt(11)

Tone Reminders for Reports

Lead with insight: Start sections with the conclusion, not the process.
Active voice: "Metis recommends..." not "It is recommended that..."
Crisp headers: Declarative ("AI Readiness Is Low in Three Critical Areas") not descriptive ("AI Readiness Assessment Results")
Avoid filler: Cut "it is worth noting," "in order to," "at the end of the day"
Executive audience: Write for a senior leader who has 90 seconds per page

Common Mistakes to Avoid

Using gray/generic color schemes instead of the Metis palette
Long narrative paragraphs without visual breaks (use callouts, bullets, headers)
Descriptive section headers instead of declarative/insight-led ones
Missing BrandLine in the footer of client-facing documents
Body text smaller than 10pt
Inconsistent spacing between sections

references