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ads-competitor

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

73

Quality

90%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

80%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a concise, well-structured instruction set with strong progressive disclosure for a simple skill, but its workflow lacks explicit validation checkpoints and its actionability has minor gaps where generic source guidance could name specific tools.

Suggestions

Add an explicit verification step (e.g., before returning results, confirm every observation has a source URL and that estimates are labeled as inferred, re-checking if not) to introduce a validation feedback loop.

Replace "Use official transparency libraries" with named sources such as Google Ads Transparency and Meta Ad Library, ideally with their access URLs, to match the specificity of the description.

Optionally include a short output schema or example evidence record so the "Return evidence-backed opportunities, risks, experiments, and source records" step is copy-paste ready.

DimensionReasoningScore

Conciseness

The body is a lean six-step checklist plus a short guardrail paragraph; it assumes Claude's competence and avoids explaining concepts Claude already knows.

5 / 5

Actionability

Each step specifies concrete data fields to capture (e.g., "capture date, platform, placement, observable creative/message, landing destination, and source URL"), but "Use official transparency libraries" is generic compared to the named platforms in the description and lacks concrete tool/URL examples.

4 / 5

Workflow Clarity

A clear six-step sequence is present, but there are no explicit validation or verification checkpoints and no fix-and-retry feedback loop for this batch data-collection operation.

3 / 5

Progressive Disclosure

The skill is under 50 lines, self-contained with no external references needed, and well-organized via a numbered list plus a guardrail section.

5 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it concisely states a comprehensive set of concrete research actions and pairs them with a rich, natural-language trigger clause covering synonyms and named platforms. It is clearly distinct from generic competitor research skills.

DimensionReasoningScore

Specificity

"Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps" lists multiple concrete actions with comprehensive coverage of the domain.

5 / 5

Completeness

It explicitly answers both what ("Research competitor paid-ad presence...") and when ("Use for competitor ads...") with concrete trigger phrases, matching the top anchor.

5 / 5

Trigger Term Quality

"Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research" provides comprehensive natural keywords including synonyms and named platforms users would say.

5 / 5

Distinctiveness Conflict Risk

The paid-ad competitor intelligence niche has distinct triggers like "Meta Ad Library" and "Google Ads Transparency" that minimize conflict with broader competitor-research skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

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