CtrlK
BlogDocsLog inGet started
Tessl Logo

ads-create

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

68

Quality

82%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

72%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is concise and mostly actionable with a clear sequence, but it lacks an explicit validation feedback loop and references platform-spec files that are absent from the bundle.

Suggestions

Add an explicit validate→fix→retry checkpoint after step 5 (e.g., re-check policy/character limits and only proceed to step 6 when validation passes).

Provide the missing ads/references/*.md spec files (google, meta, youtube, linkedin, tiktok, microsoft) or remove the references if the specs are not bundled.

Specify the versioned creative-brief/copy-deck output structure so the final deliverable is unambiguous.

DimensionReasoningScore

Conciseness

A lean numbered workflow with no padding or over-explanation of concepts Claude already knows; the closing guardrail line earns its place.

5 / 5

Actionability

Concrete, specific guidance (separate claim types; define insight/promise/proof/hook/narrative/CTA/objections; return versioned brief) is actionable, but lacks an explicit output schema or executable artifact for the common cases.

4 / 5

Workflow Clarity

A clear six-step sequence is present, but validation in step 5 is framed as loading references rather than an explicit validate-fix-retry checkpoint; for batch ad production this feedback-loop gap caps the score.

3 / 5

Progressive Disclosure

References to platform spec files (ads/references/*.md) are one level deep and clearly signaled, but the referenced files do not exist in the references/ bundle, breaking the disclosure promise.

3 / 5

Total

15

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, complete, and distinct, with explicit trigger guidance and concrete output types grounded in named inputs. Trigger-term coverage is strong but could add a few more natural synonyms.

DimensionReasoningScore

Specificity

Lists multiple concrete actions and outputs ("campaign concepts, messaging, copy, creative briefs, and production plans") with named inputs, giving comprehensive coverage of capabilities.

5 / 5

Completeness

Explicitly answers both what (create concepts/copy/briefs from brand profile, objective, platform requirements, audit evidence) and when (concrete "Triggers on:" phrases), matching the top anchor.

5 / 5

Trigger Term Quality

"Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions" provides good natural-term coverage, though a few common synonyms are missing.

4 / 5

Distinctiveness Conflict Risk

Occupies a clear paid-ad-campaign-creation niche with distinct trigger phrases, giving minimal conflict risk with other skills.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.