ads-google

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

Quality

88%

Does it follow best practices?

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Adds up to 20 points to the overall score

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Securityby

Passed

No findings from the security scan

Quality

Content

77%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is concise, well-organized, and offers a clearly sequenced workflow with explicit mutation/scoring gates. It is weaker on actionability and progressive disclosure: the procedure names what to do more than how to execute it concretely, and the referenced files are external rather than part of an in-skill bundle.

Suggestions

Add a concrete "How to run" step with an explicit command or tool invocation (e.g., the conductor/schema-validation command) so the procedure is executable rather than descriptive.

Either include the referenced files (e.g., references/google-audit.md) in the skill bundle or clarify that they live in an external `ads` contract, so progressive-disclosure navigation resolves to real files.

For each control category in step 5, name the specific check or output expected so the actionable detail matches the conciseness already present.

Dimension	Reasoning	Score
Conciseness	The ~35-line body is lean with no padding and no explanation of concepts Claude already knows, assuming competence ("Read the main `ads` operating contract"); every line earns its place, matching the score-3 anchor.	3 / 3
Actionability	As an instruction-only skill it gives concrete, specific guidance (named references, control categories, explicit draft/gate rules), but it mostly names what to collect and check rather than providing copy-paste-ready executable steps, fitting the score-2 anchor of concrete-but-incomplete guidance.	2 / 3
Workflow Clarity	The 8-step Procedure is clearly sequenced with explicit gating checkpoints ("Keep every account change as a draft until the main mutation gate passes", "Return schema-valid findings... Do not calculate final scores"), matching the score-3 anchor for clear sequence with validation steps.	3 / 3
Progressive Disclosure	The body is well-organized into Procedure/Boundaries/Output and signals one-level-deep references ("ads/references/google-audit.md"), but the referenced paths are not actual files in this skill's bundle (no references/ directory exists), so the internal progressive structure is incomplete per the bundle-aware guideline.	2 / 3
	Total	10 / 12 Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: concrete capabilities, rich natural-language trigger terms, an explicit "Use for" clause, and a clearly distinct Google Ads niche. It satisfies every dimension at the top of the scale with no over-claims or fluff.

Dimension	Reasoning	Score
Specificity	The description lists many concrete actions across named campaign types and sub-domains ("Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy"), matching the score-3 anchor for multiple specific concrete actions.	3 / 3
Completeness	It explicitly answers both what ("Audit Google Ads measurement...") and when ("Use for Google Ads, AdWords..."), matching the score-3 example with an explicit trigger clause; not capped at 2 because the "Use for" trigger is present.	3 / 3
Trigger Term Quality	The "Use for" clause covers natural terms users would say with good synonym coverage ("Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization"), matching the score-3 anchor.	3 / 3
Distinctiveness Conflict Risk	Scoped to a clear Google Ads niche with distinct triggers (PMax, GAQL, AdWords, Demand Gen), making it unlikely to fire for unrelated skills, matching the score-3 anchor.	3 / 3
	Total	12 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: AgriciDaniel/claude-ads
Path: skills/ads-google/SKILL.md
Commit: 669c760

Reviewed: 17 days ago

Table of Contents

Discovery Implementation Validation

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