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Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

76

Quality

95%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

90%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A concise, well-structured instruction skill with concrete collection/evaluation guidance and clear external reference pointers. Its main gap is that error-recovery feedback loops are implicit rather than explicit in the mutation/validation flow.

Suggestions

Add an explicit validate→fix→retry loop around the mutation gate (e.g., 'If the gate fails, diagnose, adjust the draft, and re-run the gate before proceeding').

Show how to handle the operation-capability check failure path as a feedback loop rather than only describing the terminal 'return as unknown/unscored' outcome.

Clarify where the referenced shared files (measurement, benchmark, creative, etc.) live and how to locate the relevant subset, since they sit outside this skill's own bundle.

DimensionReasoningScore

Conciseness

The body is lean and assumes Claude's competence — it never explains what Google Ads or its features are, and every line states an instruction or constraint with no padding, matching the lean-and-efficient anchor.

5 / 5

Actionability

As an instruction-only skill it gives concrete, specific guidance — explicit items to collect (objective, conversion definition, geography, timezone, currency, spend) and concrete controls to evaluate — so the absence of code is not penalized.

5 / 5

Workflow Clarity

An explicit 8-step Procedure is sequenced with verification checkpoints (operation-capability check before mutations, schema-valid findings, mutation gate keeping changes as drafts), but the validate→fix→retry feedback loop is implicit rather than spelled out, so it sits above the missing-validation cap yet below the full-checkpoint anchor.

4 / 5

Progressive Disclosure

The body is well organized into Procedure, Boundaries, Operation-capability check, and Output, and points one level deep to external references (`ads/references/google-audit.md` and shared measurement/benchmark/creative/automation/policy/scoring references) that are clearly signaled; the referenced files live outside this skill's own bundle, keeping it just shy of the ideal one-level-deep-with-local-files anchor.

4 / 5

Total

18

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that pairs a comprehensive capability list with an explicit, synonym-rich 'Use for' trigger clause. It clearly answers both what the skill does and when to invoke it with minimal conflict risk.

DimensionReasoningScore

Specificity

Lists multiple concrete audit actions across the full Google Ads domain (measurement, Search, Shopping, Performance Max, Demand Gen, YouTube inventory, keywords/search terms, negative-keyword generation, creative assets, bidding, budgets, settings, policy), giving comprehensive coverage rather than a single generic verb.

5 / 5

Completeness

It explicitly answers both 'what' (Audit Google Ads measurement, Search, ...) and 'when' with a concrete 'Use for ...' trigger clause, matching the anchor that requires explicit what-and-when with concrete trigger phrases.

5 / 5

Trigger Term Quality

The 'Use for' clause covers natural user terms plus synonyms and abbreviations — Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking — matching the comprehensive-synonym anchor.

5 / 5

Distinctiveness Conflict Risk

It carves a clear Google Ads audit niche with distinct, platform-specific triggers (AdWords, PMax, GAQL, conversion tracking) and minimal overlap risk with other skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

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