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Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

75

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-organized, concise audit playbook with a clear sequenced workflow and explicit validation gates; its main weakness is actionability, since much concrete execution detail is deferred to referenced files that are not present in this bundle, leaving some steps abstract.

Suggestions

Add one or two concrete, executable snippets (e.g., a sample Insight Tag verification check or a minimal schema-valid findings JSON skeleton) so the body is actionable even before the referenced audit file is read.

Inline a short note on how to locate 'ads/references/linkedin-audit.md' and the shared references, since no references/ directory ships with this skill bundle.

Tighten abstract steps like 'Evaluate applicable controls' by listing the concrete control checks or pointing to the exact subsection of the audit reference that defines them.

DimensionReasoningScore

Conciseness

The body is lean — a short numbered procedure, compact Boundaries, and a tight Output section — with no explanation of concepts Claude already knows, matching the score-3 anchor where every token earns its place rather than the score-2 anchor with unnecessary explanation.

3 / 3

Actionability

It names specific files to read ('ads/references/linkedin-audit.md') and specific inputs to collect, but several steps are abstract ('Evaluate applicable controls') and the concrete execution detail lives in referenced files that are not present in this bundle, fitting the score-2 anchor of some concrete guidance but incomplete rather than fully copy-paste-ready score-3 guidance.

2 / 3

Workflow Clarity

The eight-step procedure is clearly sequenced and includes explicit validation checkpoints and a feedback gate ('Keep every account change as a draft until the main mutation gate passes', 'schema-valid findings', 'validated JSON run bundle'), matching the score-3 anchor for a clear sequence with explicit validation steps and feedback loops for the destructive account-mutation context.

3 / 3

Progressive Disclosure

The SKILL.md is a lean overview that points one level deep to a clearly signaled audit reference and shared references, with content appropriately split into Procedure/Boundaries/Output, matching the score-3 anchor for a clear overview with well-signaled one-level-deep references; the referenced audit file is not present in the bundle, which is a minor gap, but the structure intent is correct.

3 / 3

Total

11

/

12

Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong across all dimensions: it concisely states a comprehensive set of concrete LinkedIn Ads audit capabilities and pairs them with explicit, natural trigger terms that distinguish the skill from adjacent ad-platform skills.

DimensionReasoningScore

Specificity

The description enumerates a comprehensive set of concrete audit actions and domains — 'measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy' — matching the score-3 anchor of listing multiple specific concrete actions, not the partial score-2 anchor.

3 / 3

Completeness

It explicitly states what the skill does ('Audit LinkedIn Ads...') and when to use it ('Use for...'), satisfying the score-3 anchor for clearly answering both what and when with explicit triggers; it is not missing the 'Use when' clause that would cap completeness at 2.

3 / 3

Trigger Term Quality

'Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media' provides natural terms users would actually say, matching the score-3 anchor for good keyword coverage rather than the partial score-2 anchor.

3 / 3

Distinctiveness Conflict Risk

Platform-specific terms like 'Campaign Manager', 'Insight Tag', 'Lead Gen Forms', and 'Thought Leader Ads' carve out a clear LinkedIn-Ads niche that is unlikely to trigger for other skills, matching the score-3 anchor for a clear niche with distinct triggers.

3 / 3

Total

12

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

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