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ads-linkedin

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

68

Quality

86%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is an exceptionally lean, well-structured orchestrator procedure that defers all domain detail to external references, which is the right shape for this skill type. However, the evaluation guidance itself is abstract, the shared reference targets lack concrete paths, and the multi-root path-resolution instructions add friction rather than clear navigation.

Suggestions

Add one or two concrete evaluation examples (e.g., a specific control check with its evidence source and pass/fail criterion) so the 'Evaluate applicable controls' step is executable rather than abstract.

Replace the category-only reference mention with the actual paths or filenames of the shared measurement, benchmark, creative, automation, policy, and scoring references so navigation is unambiguous.

Simplify the path-resolution parenthetical for ads/references/linkedin-audit.md into a short, deterministic resolution rule, and add a brief fallback step if the file cannot be found.

DimensionReasoningScore

Conciseness

The ~34-line body is all imperative instruction with zero concept explanation or padding — every token (input checklist, boundaries, output contracts) earns its place and assumes Claude's competence.

5 / 5

Actionability

There is some concrete guidance (a specific input list — "objective, conversion definition, account and campaign age, geography, date window, timezone, currency, spend, targets" — and a named file to read), but the core evaluation step is abstract ("Evaluate applicable controls covering measurement...") with no commands, thresholds, criteria, or examples of how to evaluate anything.

3 / 5

Workflow Clarity

Eight clearly sequenced steps with real checkpoints ("Return schema-valid findings", "Keep every account change as a draft until the main mutation gate passes", "Mark uncertainty and contradictions"), but there is no explicit error-recovery or re-validation feedback loop for the level-5 anchor.

4 / 5

Progressive Disclosure

Section structure is clean and detail is appropriately deferred, but the shared references are named only by category ("the relevant shared measurement, benchmark, creative, automation, policy, and scoring references" — no paths), the path-resolution parenthetical is convoluted, and none of the referenced files exist in this skill's bundle, so navigation to the actual content is not clearly signaled.

3 / 5

Total

15

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it names a clear niche, enumerates comprehensive coverage areas, and pairs the "what" with an explicit "Use for..." trigger clause containing natural product-specific keywords and synonyms. The only weakness is reliance on a single action verb ("Audit") rather than multiple distinct concrete actions.

DimensionReasoningScore

Specificity

"Audit" is the only concrete action verb, but it is applied to a comprehensive enumerated list ("measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy"), listing several specific areas with minor gaps rather than the multiple distinct actions of a 5.

4 / 5

Completeness

It explicitly answers both "what" (audits the listed LinkedIn Ads areas) and "when" ("Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media") with concrete trigger phrases.

5 / 5

Trigger Term Quality

"Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media" comprehensively covers the natural phrases users would say, including product names and synonyms (ABM / B2B paid media).

5 / 5

Distinctiveness Conflict Risk

The niche is clearly and specifically LinkedIn Ads with product-distinct triggers (Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads); it is unlikely to fire for a non-LinkedIn or non-B2B paid media skill.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

AgriciDaniel/claude-ads

Path

skills/ads-linkedin/SKILL.md

Reviewed

Table of Contents

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