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Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

72

Quality

87%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tight, well-structured audit procedure that assumes Claude's competence and sequences work with validation checkpoints. It is held back only by the absence of fully executable code and by cross-skill references rather than a self-contained bundle.

Suggestions

Add a short validate-fix-retry loop (e.g. re-check schema validity and the mutation gate before rendering the report) to push workflow_clarity toward 5.

Where the procedure reads shared references, name the specific reference files inline (e.g. the exact benchmark/policy reference paths) to close the minor actionability gap.

If bundle files exist for this skill, surface them as local references so progressive_disclosure can be scored against an actual bundle rather than cross-skill paths.

DimensionReasoningScore

Conciseness

The body is lean directive prose with no concept explanation or padding; every line instructs ("Collect objective...", "Normalize inputs and retain lineage...", "Return schema-valid findings") and assumes Claude's competence, matching the top anchor.

5 / 5

Actionability

Concrete, specific guidance for an instruction-only skill names exact artifacts to read ("Read `ads/references/linkedin-audit.md`", the `ads` operating contract) and an explicit data-collection list; it stops short of fully executable code/commands, leaving minor gaps, so it sits at 4 rather than 5.

4 / 5

Workflow Clarity

An eight-step procedure is clearly sequenced with checkpoints (schema-valid findings, the mutation gate in Boundaries, "only from the validated JSON run bundle"); it lacks an explicit validate-fix-retry loop, so it does not reach 5, but validation is present so the destructive/batch cap at 3 does not apply.

4 / 5

Progressive Disclosure

The SKILL.md is a concise overview with well-signaled one-level-deep references ("Read `ads/references/linkedin-audit.md` and only the relevant shared...references"); no bundle files ship with this skill, and the references point into the sibling `ads` skill rather than this skill's own bundle, a minor organization gap that keeps it at 4 instead of 5.

4 / 5

Total

17

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that names a comprehensive set of audit capabilities and pairs them with an explicit, trigger-rich "Use for" clause. It clearly answers both what and when with minimal conflict risk.

DimensionReasoningScore

Specificity

Lists the audit domain plus many concrete capability areas ("Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy"), giving comprehensive coverage rather than a single generic action.

5 / 5

Completeness

Explicitly answers both what ("Audit LinkedIn Ads measurement...") and when ("Use for LinkedIn Ads, Campaign Manager...") with concrete trigger phrases, matching the top anchor.

5 / 5

Trigger Term Quality

The "Use for" clause surfaces natural terms users say ("LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media") with good synonym coverage; a few common variations (e.g. sponsored content, InMail) are absent, so it sits just below a 5.

4 / 5

Distinctiveness Conflict Risk

The LinkedIn Ads niche with platform-specific triggers (Campaign Manager, Insight Tag, Lead Gen Forms) is clearly distinct from generic ad skills; the only mildly broad term ("B2B paid media") is anchored by the LinkedIn specificity, keeping conflict risk minimal.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
AgriciDaniel/claude-ads
Reviewed

Table of Contents

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