ads-linkedin
LinkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, predictive audiences, and the Oct 2025 Campaign Groups→Campaigns→Ad Sets terminology change. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM ads, Thought Leader Ads, predictive audiences, B2B paid, or LinkedIn campaign.
60
71%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/ads-linkedin/SKILL.mdQuality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is an excellent skill description that hits all the marks. It provides specific capabilities (27 checks across named categories), includes platform-specific features and terminology updates, and has a comprehensive 'Use when' clause with natural trigger terms covering many variations a user might say. The description is concise yet information-dense, and its narrow focus on LinkedIn Ads B2B analysis makes it highly distinctive.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions and features: '27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy' plus specific features like 'Thought Leader Ads, ABM, predictive audiences' and the terminology change. Very detailed. | 3 / 3 |
Completeness | Clearly answers both 'what' (deep analysis evaluating 27 checks across multiple dimensions) and 'when' (explicit 'Use when user says...' clause with comprehensive trigger terms). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM ads, Thought Leader Ads, predictive audiences, B2B paid, LinkedIn campaign.' These are all terms a user would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive niche focused specifically on LinkedIn Ads and B2B advertising. The specific platform (LinkedIn), ad types (Thought Leader Ads, InMail), and B2B focus make it very unlikely to conflict with other advertising or marketing skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
42%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill provides a comprehensive LinkedIn Ads audit framework with specific check IDs, concrete benchmarks, and a clear output format, which are strong points. However, it suffers from reliance on missing reference files that undermine its standalone usability, some redundancy between inline benchmarks and referenced files, and a lack of validation checkpoints in the workflow. The content would benefit from either including the referenced files or being self-contained.
Suggestions
Either provide the referenced bundle files (linkedin-audit.md, benchmarks.md, scoring-system.md) or make the SKILL.md self-contained with the full 27-check audit and scoring methodology inline.
Add validation checkpoints to the workflow: e.g., 'Verify all 27 checks have a PASS/WARNING/FAIL status before calculating the Health Score' and 'If data is missing for a check, mark as UNABLE_TO_ASSESS and note in report.'
Remove redundant benchmark data that appears both inline and presumably in the referenced benchmarks.md — decide on one canonical location.
Trim explanatory context Claude doesn't need (e.g., what TLAs are, what ABM stands for) and focus on the decision rules and thresholds.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is mostly efficient with good use of tables and structured lists, but includes some unnecessary context Claude already knows (e.g., explaining what Thought Leader Ads are, what ABM stands for). The Thought Leader Ads section repeats benchmark data already listed elsewhere. Some explanatory sentences like 'Thought Leader Ads use employee/executive personal posts as sponsored content' add little value for Claude. | 2 / 3 |
Actionability | The skill provides concrete check IDs, specific thresholds, and benchmark numbers which are highly actionable. However, the process section relies on reading external reference files (linkedin-audit.md, benchmarks.md, scoring-system.md) that are not provided in the bundle, making the actual execution incomplete. There are no executable code examples or specific commands for data collection or score calculation. | 2 / 3 |
Workflow Clarity | The 7-step process is clearly sequenced and the output format is well-defined. However, there are no validation checkpoints — no guidance on what to do if reference files are missing, if data is incomplete, or how to handle edge cases like accounts with no TLA history. For a 27-check audit involving scoring calculations, the absence of a verify/validate step caps this at 2. | 2 / 3 |
Progressive Disclosure | The skill references three external files (linkedin-audit.md, benchmarks.md, scoring-system.md) that are not provided in the bundle, making the skill incomplete and unexecutable on its own. Meanwhile, substantial benchmark and threshold data is inlined that partially duplicates what those reference files presumably contain, creating confusion about what lives where. The structure is a monolithic single file with no clear separation between overview and detail. | 1 / 3 |
Total | 7 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
283d9d4
- Reviewed
Table of Contents
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