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press-and-pr

When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.

71

Quality

86%

Does it follow best practices?

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a lean, highly actionable PR playbook with concrete templates, a clear launch timeline, and useful validation cues like the angle test. It is well-structured as a single file, though it does not use external reference files for progressive disclosure.

DimensionReasoningScore

Conciseness

Dense and table-driven with little padding; assumes Claude's competence throughout ('Press doesn't cover apps — they cover stories'). A few motivational bullets in 'Why Press Still Matters' could be trimmed, so it sits just below the lean anchor.

4 / 5

Actionability

Provides concrete, fill-in-the-blank templates (press release structure, cold pitch email, press kit checklist, PR plan output) plus specific rules ('Send Tuesday–Thursday, 8–10am recipient's timezone', 'Follow up once after 5 business days — then move on') — actionable guidance covering the common cases.

5 / 5

Workflow Clarity

A clear T-14/T-10/T-7/T-0/T+3 timeline plus a sequenced Product Hunt table and an angle-test checkpoint ('Can you explain the story in 1 sentence...') give strong sequencing, but there is no explicit validate→fix→retry feedback loop, which is acceptable for non-destructive PR yet caps it at 4.

4 / 5

Progressive Disclosure

Well-organized with clear section headers and tables and no bundle files to navigate; the ~200-line body is appropriately placed for a single-purpose PR skill, with only minor organization gaps keeping it below the one-level-deep reference ideal.

4 / 5

Total

17

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20

Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description that concretely states capabilities, provides extensive natural trigger terms, and explicitly answers both what and when. Minor overlap risk on launch-adjacent triggers is mitigated by clear cross-references.

DimensionReasoningScore

Specificity

Lists several concrete actions ('writing press releases, pitching journalists, getting on best apps lists, or building an app press kit') comparable to the score-5 example, but minor gaps (embargo, follow-up, coverage tracking) keep it just below comprehensive.

4 / 5

Completeness

Explicitly answers both what ('get press coverage, media mentions, or editorial features... writing press releases, pitching journalists') and when ('Use when the user mentions...') with concrete trigger phrases, matching the score-5 anchor.

5 / 5

Trigger Term Quality

Comprehensive natural-term coverage with synonyms and a named publication: 'press', 'PR', 'media coverage', 'TechCrunch', 'journalist', 'press release', 'app press kit', 'get featured in media', 'editorial coverage', 'review from a blogger', 'app launch announcement' — all phrases a user would naturally say.

5 / 5

Distinctiveness Conflict Risk

Clear niche with explicit routing to adjacent skills ('For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch'), but the 'app launch announcement' trigger carries minor overlap risk with the app-launch skill.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
Eronred/aso-skills
Reviewed

Table of Contents

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