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ad-creative

Plan and produce advertising concepts, copy variants, visual directions, and test matrices for paid campaigns.

66

Quality

78%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Passed

No findings from the security scan

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tessl review fix ./resources/bundled-skills/ad-creative/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is concise, well-structured, and offers concrete directive guidance with a validation checklist, performing well across all dimensions. The main gap is the lack of a worked example and an explicit fix/revalidate loop for batch variant generation.

DimensionReasoningScore

Conciseness

The body is lean (~30 lines) with no padding and no explanation of concepts Claude already knows; every section earns its place, matching the 'lean and efficient, assumes competence' anchor; it is not a 4 because there are no instances of over-explanation to trim.

5 / 5

Actionability

Guidance is concrete and directive (tool routing table per call, workflow steps like 'Extract the offer, audience, channel, objective, constraints, and proof points'), but no worked examples of a copy variant or test matrix are given; for an instruction-only skill this is mostly actionable with minor gaps, so above the midpoint but below fully covered.

4 / 5

Workflow Clarity

A clear five-step sequence is present with a 'Completion gates' checklist and an 'inspect the result before delivery' checkpoint, but there is no explicit fix-and-revalidate feedback loop for the batch/test-matrix operation; this is above the midpoint (clear sequence with most checkpoints) but below the explicit-error-recovery anchor.

4 / 5

Progressive Disclosure

The skill is under 50 lines, needs no external references (none exist), and is organized into clearly signaled sections, so per the simple-skill exception it scores 5 with well-organized sections; it is not a 4 because organization is clean with no inline content that belongs in a separate file.

5 / 5

Total

18

/

20

Passed

Description

71%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description states concrete capabilities clearly and specifically but omits any explicit "Use when..." trigger guidance, which caps completeness. Adding a natural-language trigger clause with common synonyms would lift both completeness and trigger-term quality.

Suggestions

Append a 'Use when...' clause naming natural trigger phrases, e.g. 'Use when creating ad creative, copy variants, or test matrices for paid campaigns.'

Add common synonyms users say ("ad creative", "ads", "copywriting", "creative") to broaden natural trigger coverage.

Restate the trigger in third person to keep voice consistent (the description already does this well).

DimensionReasoningScore

Specificity

Lists multiple concrete actions ("Plan and produce advertising concepts, copy variants, visual directions, and test matrices") with comprehensive coverage of the ad-creative domain, matching the comprehensive-coverage anchor; it is not a 4 because coverage is full rather than having minor gaps.

5 / 5

Completeness

The "what" is clear (plan and produce ad creative artifacts) but there is no "Use when..." clause or equivalent trigger guidance, so per the boundary rule a missing trigger clause caps completeness at 3; it is not a 2 because the what is concrete and not vague.

3 / 5

Trigger Term Quality

Natural terms like "advertising concepts", "copy variants", and "paid campaigns" are present, but common synonyms users say ("ad creative", "ads", "copywriting", "creative") are missing, so it sits above the midpoint but below comprehensive coverage.

4 / 5

Distinctiveness Conflict Risk

The paid-campaign/ad-creative framing is a mostly distinct niche with only minor overlap risk against generic marketing or copywriting skills; it is not a 5 because the absence of an explicit trigger phrase leaves slightly higher conflict risk.

4 / 5

Total

16

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
KunAgent/Kun
Reviewed

Table of Contents

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