Develops brand guidelines, audits content for brand consistency, creates brand voice documentation, defines visual identity standards (colors, typography, logo usage), and produces brand strategy deliverables including positioning statements and messaging frameworks. Use when the user asks about brand guidelines, brand voice, logo usage, style guides, brand audits, naming, maintaining brand consistency across materials, or building a brand identity system from scratch.
93
92%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that clearly articulates specific capabilities, provides comprehensive trigger terms, and explicitly states both what the skill does and when to use it. It uses proper third-person voice throughout and covers the branding domain thoroughly with distinct, natural language triggers that minimize conflict risk with adjacent skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: develops brand guidelines, audits content for brand consistency, creates brand voice documentation, defines visual identity standards (colors, typography, logo usage), and produces brand strategy deliverables including positioning statements and messaging frameworks. | 3 / 3 |
Completeness | Clearly answers both 'what does this do' (develops brand guidelines, audits content, creates voice documentation, defines visual identity standards, produces strategy deliverables) AND 'when should Claude use it' with an explicit 'Use when...' clause listing specific trigger scenarios. | 3 / 3 |
Trigger Term Quality | Includes a strong set of natural keywords users would say: 'brand guidelines', 'brand voice', 'logo usage', 'style guides', 'brand audits', 'naming', 'brand consistency', 'brand identity system'. These cover a wide range of natural user queries in this domain. | 3 / 3 |
Distinctiveness Conflict Risk | The description carves out a clear niche around brand identity, guidelines, and strategy. The triggers are specific to branding work and unlikely to conflict with general design, marketing, or content writing skills due to the explicit focus on brand systems, audits, and identity standards. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured brand guidelines skill with excellent workflow clarity and progressive disclosure. The multi-step process includes appropriate validation checkpoints (accessibility checks, alignment confirmation before proceeding). The main weakness is that actionability relies heavily on external template files rather than providing inline concrete examples—a sample voice trait table or color palette snippet would strengthen the skill significantly.
Suggestions
Add at least one inline concrete example, such as a sample voice trait row ('Confident: sounds like "We built this for you" / does not sound like "We think this might work"') to improve actionability without requiring reference to EXAMPLES.md.
Include a brief inline example of a color palette entry with hex/RGB values and contrast ratio annotation to make Step 3 more immediately executable.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is lean and well-structured. It avoids explaining what branding is or why it matters, assumes Claude understands these concepts, and every section serves a clear purpose. No unnecessary padding or definitions. | 3 / 3 |
Actionability | The guidance is specific and structured with clear steps, but lacks concrete executable examples—no sample hex values, no example voice trait table, no example tagline format. It references templates in TEMPLATES.md and examples in EXAMPLES.md rather than providing inline concrete artifacts. The checklist is actionable but the workflow steps are more instructional than copy-paste ready. | 2 / 3 |
Workflow Clarity | The 5-step workflow is clearly sequenced with explicit validation checkpoints: Step 2 includes validation of non-overlapping traits and alignment confirmation before proceeding, Step 3 includes WCAG accessibility validation, and Step 5 includes a monitoring checklist. The audit checklist provides a clear feedback mechanism for ongoing compliance. | 3 / 3 |
Progressive Disclosure | Content is well-organized with a concise overview workflow in the main file, and clearly signaled one-level-deep references to TEMPLATES.md and EXAMPLES.md. The reference files section at the bottom clearly describes what each file contains, making navigation easy. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
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Table of Contents
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