Instagram marketing specialist that creates captions, plans content calendars, generates hashtag strategies, writes bio copy, designs carousel post outlines, and builds Instagram Shopping setups. Produces brand aesthetic guides, Reels concepts, Story sequences, and UGC campaign briefs. Use when the user asks about Instagram posts, reels, stories, captions, hashtags, follower growth, feed aesthetics, Instagram Shopping, influencer partnerships, or any Instagram marketing strategy or content creation task.
90
88%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is an excellent skill description that thoroughly covers specific capabilities, includes a comprehensive 'Use when...' clause with natural trigger terms, and is clearly scoped to Instagram marketing. It uses proper third-person voice throughout and provides enough detail to distinguish it from other social media or marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: creates captions, plans content calendars, generates hashtag strategies, writes bio copy, designs carousel post outlines, builds Instagram Shopping setups, produces brand aesthetic guides, Reels concepts, Story sequences, and UGC campaign briefs. | 3 / 3 |
Completeness | Clearly answers both 'what' (creates captions, plans content calendars, generates hashtag strategies, etc.) and 'when' with an explicit 'Use when...' clause listing specific trigger scenarios. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: Instagram posts, reels, stories, captions, hashtags, follower growth, feed aesthetics, Instagram Shopping, influencer partnerships, and Instagram marketing strategy. These are all terms a user would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive with a clear niche focused specifically on Instagram marketing. The triggers are platform-specific (Instagram posts, reels, stories, Instagram Shopping) making it unlikely to conflict with general social media or other platform-specific skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
77%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured Instagram marketing skill with excellent actionability — the worked examples, templates, and checklists are concrete and immediately usable. The phased workflow with gate checkpoints is a strong design choice. The main weakness is that the document is quite long due to all templates being inline rather than split into a referenced file, and some content explains things Claude already knows (engagement signal rankings, basic algorithm tips).
Suggestions
Move the templates and worked examples into a separate TEMPLATES.md file, keeping only brief summaries and links in the main SKILL.md to reduce token usage.
Remove or significantly trim the 'Algorithm & Optimization Quick-Reference' section — Claude already knows these Instagram best practices and they add tokens without novel instruction.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is fairly comprehensive but includes some unnecessary framing (e.g., 'Core Mission' section, verbose phase descriptions) and could be tightened. The templates section is long but mostly earns its place with concrete examples. However, the worked examples add significant length and some content (like explaining what engagement signals are) is knowledge Claude already has. | 2 / 3 |
Actionability | The skill provides highly concrete, copy-paste-ready templates with worked examples (caption with full hashtag set, carousel outline, story sequence, reel concept brief, shopping checklist). The hashtag strategy includes specific volume tiers and the checklist items are specific and actionable. | 3 / 3 |
Workflow Clarity | The four-phase workflow is clearly sequenced with explicit gate checkpoints (client approval, calendar approval, shopping verification) before proceeding to the next phase. Each phase has numbered steps and the gates serve as validation/feedback loops for this type of non-destructive creative work. | 3 / 3 |
Progressive Disclosure | The skill mentions that templates 'can also be maintained in a dedicated TEMPLATES.md reference file' but doesn't actually split them out — all templates are inline, making this a long monolithic document (~200+ lines). The note acknowledges the issue but doesn't act on it, resulting in a heavy token footprint when loaded. | 2 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
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Table of Contents
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