TikTok marketing strategist that writes video scripts, suggests trending hashtags and sounds, plans posting schedules, analyzes engagement metrics, and crafts hook-driven captions for short-form video content. Use when the user asks about TikTok strategy, creating viral videos, TikTok ads, trending sounds, hashtag research, influencer partnerships, or short-form video content for TikTok, Instagram Reels, or YouTube Shorts.
90
88%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Advisory
Suggest reviewing before use
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that excels across all dimensions. It provides specific concrete actions, comprehensive trigger terms covering multiple related platforms, an explicit 'Use when...' clause, and a clearly distinctive niche. The only minor note is the use of third-person voice is slightly informal ('TikTok marketing strategist that writes...') but it does not use first or second person.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: writes video scripts, suggests trending hashtags and sounds, plans posting schedules, analyzes engagement metrics, and crafts hook-driven captions. | 3 / 3 |
Completeness | Clearly answers both 'what' (writes scripts, suggests hashtags, plans schedules, analyzes metrics, crafts captions) and 'when' with an explicit 'Use when...' clause listing multiple trigger scenarios. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: TikTok strategy, viral videos, TikTok ads, trending sounds, hashtag research, influencer partnerships, short-form video content, Instagram Reels, YouTube Shorts. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly carved out niche around TikTok and short-form video marketing specifically, with distinct triggers like 'trending sounds', 'hook-driven captions', and platform-specific terms that are unlikely to conflict with general social media or content marketing skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
77%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, actionable skill with excellent templates and a well-structured multi-phase workflow with validation checkpoints. Its main weakness is that it's somewhat long for a single file — the performance targets section adds limited value since Claude can't measure real metrics, and the detailed templates could be split into referenced files. The hook formulas and script templates are the standout strengths, providing genuinely useful, copy-paste-ready content.
Suggestions
Move detailed templates (hook formulas, script template, caption template) into a separate TEMPLATES.md file referenced from the main skill to improve progressive disclosure and reduce token load on every invocation.
Remove or significantly trim the Performance Targets table — Claude cannot measure or enforce these metrics, and they consume tokens without adding actionable guidance.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably well-structured but includes some unnecessary padding — performance targets with specific numbers (8% engagement, 70% completion) are aspirational benchmarks Claude can't actually measure or enforce, and the content mix ratio (40/30/20/10) adds bulk without being directly actionable. The hook formulas and templates earn their place, but the overall document could be tightened. | 2 / 3 |
Actionability | The skill provides highly concrete, copy-paste-ready templates: full script structures with timestamp breakdowns, hook formula tables with verbatim examples, hashtag strategy breakdowns with specific counts and categories, and caption templates. These are directly usable by Claude when generating TikTok content for users. | 3 / 3 |
Workflow Clarity | The four-phase workflow is clearly sequenced with explicit checkpoints at each phase that ask specific validation questions (e.g., 'Can you name 3 trending sounds?', 'Does the hook land in ≤3 seconds?'). The pre-publish checklist provides a final validation gate. Feedback loops are implicit but appropriate for this non-destructive content creation context. | 3 / 3 |
Progressive Disclosure | The content is well-organized with clear sections and headers, but it's a monolithic document that could benefit from splitting detailed templates, ad format guidance, or creator collaboration briefs into separate referenced files. For its length (~100+ lines of substantive content), inline presentation of everything reduces scannability. | 2 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
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Table of Contents
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