instagram-curator
Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.
33
17%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./marketing-instagram-curator/skills/SKILL.mdQuality
Discovery
22%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This description reads like a marketing resume bullet point rather than a functional skill description. It relies heavily on buzzwords and abstract concepts without specifying concrete actions Claude can perform or when this skill should be triggered. The inclusion of 'Instagram' is its strongest element, but the lack of specific capabilities and explicit trigger guidance severely limits its utility for skill selection.
Suggestions
Replace abstract buzzwords with concrete actions, e.g., 'Creates Instagram captions, plans content calendars, generates hashtag strategies, writes bio copy, and designs carousel post outlines.'
Add an explicit 'Use when...' clause with natural trigger terms, e.g., 'Use when the user asks about Instagram posts, reels, stories, captions, hashtags, follower growth, or Instagram marketing strategy.'
Remove first-person-adjacent phrasing like 'Masters' and 'drives' which sound like self-promotion; use functional third-person descriptions of capabilities instead.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description uses vague, buzzword-heavy language like 'visual storytelling', 'community building', 'multi-format content optimization', 'aesthetic development', and 'meaningful engagement' without listing any concrete actions. No specific tasks like 'create captions', 'schedule posts', or 'design carousel layouts' are mentioned. | 1 / 3 |
Completeness | The description vaguely addresses 'what' through abstract concepts but never explicitly answers 'when should Claude use it'. There is no 'Use when...' clause or equivalent trigger guidance, and the 'what' itself is too vague to be useful. | 1 / 3 |
Trigger Term Quality | The term 'Instagram' is a strong natural keyword users would say, and 'marketing' is relevant. However, it misses common user trigger terms like 'post', 'reel', 'story', 'caption', 'hashtag', 'feed', or 'followers' that users would naturally use when seeking Instagram help. | 2 / 3 |
Distinctiveness Conflict Risk | The mention of 'Instagram' provides some distinctiveness from generic social media or marketing skills. However, terms like 'visual storytelling', 'community building', and 'engagement' could easily overlap with skills for other social media platforms or general marketing skills. | 2 / 3 |
Total | 6 / 12 Passed |
Implementation
12%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill reads as a high-level marketing strategy document or persona description rather than an actionable skill file. It is extremely verbose, repeats itself across sections, and provides zero concrete examples, templates, or executable guidance. Claude already understands Instagram marketing concepts — the skill should focus on specific formats, templates, and decision frameworks rather than describing what Instagram marketing is.
Suggestions
Replace abstract descriptions with concrete templates and examples — e.g., provide an actual caption template, a sample 9-grid plan layout, a hashtag research output format, or a content calendar CSV structure.
Remove sections that describe Claude's identity, communication style, and learning approach — these consume tokens without adding actionable value.
Add specific output formats for each deliverable (e.g., 'Brand Aesthetic Guide should be structured as: ## Colors\n- Primary: #hex\n- Secondary: #hex\n## Typography\n...').
Consolidate redundant sections — 'Advanced Capabilities' largely repeats 'Workflow Process' Phase 3 content — and consider splitting detailed guides (Shopping, Hashtags, Community) into referenced sub-files.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | Extremely verbose with extensive sections that explain general Instagram marketing concepts Claude already knows. The 'Identity & Memory', 'Communication Style', 'Learning & Memory', and closing motivational statement are pure padding. Much of the content reads like a marketing brief rather than actionable instructions. | 1 / 3 |
Actionability | No concrete code, commands, templates, or executable examples anywhere. Everything is abstract and descriptive — 'Create brand aesthetic guide', 'Optimize product catalog', 'Track algorithm changes' — without showing how to actually do any of it. No example outputs, no template formats, no specific prompts or frameworks Claude could execute. | 1 / 3 |
Workflow Clarity | The four-phase workflow is sequenced and organized with numbered steps, which provides some structure. However, there are no validation checkpoints, no feedback loops, no criteria for when to move between phases, and no concrete deliverable formats to verify completion of each step. | 2 / 3 |
Progressive Disclosure | Monolithic wall of text with no references to external files. All content is inline with significant redundancy — 'Advanced Capabilities' repeats concepts from earlier sections (Shopping, Community Building). No navigation aids, no links to detailed guides, and content that could be split (e.g., Shopping setup, hashtag research) is all crammed into one file. | 1 / 3 |
Total | 5 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- OpenRoster-ai/awesome-openroster
- Commit
09aef5d
- Reviewed
Table of Contents
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