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kill-scale-rules

Whether to kill or scale a campaign / ad set / creative. Covers kill thresholds with minimum-data guardrails and platform-specific scaling budget-step limits.

Quality

75%

Does it follow best practices?

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SecuritybySnyk

Passed

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tessl review fix ./skills/kill-scale-rules/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body delivers dense, genuinely actionable decision rules with exact thresholds, platform-specific limits, and a working revert/feedback protocol — its strongest qualities. The main costs are trimmable editorial asides and a promotional footer that consume tokens without operational value. Because it is a compact single-purpose skill, structure and disclosure are essentially ideal.

Suggestions

Remove or trim the promotional 'About this skill' footer and the framing sentence ('Most teams kill too early...') — they add ~12 lines of non-operational tokens to every invocation.

Replace the vague 'Statistically significant data' min-data entry with a concrete proxy (e.g. a minimum spend/impression floor), and define 'frequency is stable' with a numeric threshold.

Tighten rationale asides (e.g. drop 'fatigue is coming whether you can see it yet or not') or compress the 800-impression example into a parenthetical.

DimensionReasoningScore

Conciseness

The decision tables are token-efficient, but there is more than minor padding: the framing opener ('Most teams kill too early...'), the 800-impression illustration, asides like 'fatigue is coming whether you can see it yet or not', and an ~11-line promotional footer with UTM-tagged marketing links — matching 'mostly efficient but includes some unnecessary explanation or could be tightened' rather than the minor-trim profile of 4.

3 / 5

Actionability

Highly concrete, directly applicable rules — 'CTR < 0.5%', '$50+ spend or 1K+ clicks', 'Increase budget 20%', 'Max 30%/day' per platform — with condition→action tables covering common cases; a 5 is withheld because criteria like 'Statistically significant data' and 'frequency is stable' are undefined judgment calls.

4 / 5

Workflow Clarity

Kill/budget operations are destructive, but validation checkpoints are present ('Never kill before minimum data', the min-data column) and a feedback loop exists ('If CPA rises >25% within 48h... revert... wait 48h'), so the destructive cap does not apply; the gap to 5 is that rules are parallel tables rather than an explicitly sequenced decision flow, leaving edge-case ordering implicit.

4 / 5

Progressive Disclosure

A single-file, self-contained skill (~45 operational lines) with clear section headers and a '---'-separated footer; per the under-50-lines exception, well-organized sections alone justify the top score, and nothing that belongs in a separate file is inlined.

5 / 5

Total

16

/

20

Passed

Description

66%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific and domain-distinct, naming concrete capabilities (kill thresholds, minimum-data guardrails, platform-specific budget-step limits) with natural trigger terms. Its main weakness is the absence of any explicit 'when to use' clause, which caps completeness and leaves triggering to inference. Adding a 'Use when...' sentence with platform names and common synonyms would lift it to the top band.

Suggestions

Add an explicit trigger clause, e.g. 'Use when deciding whether to pause/kill or scale campaigns, ad sets, or creatives, or when reviewing CPA/CTR performance against kill thresholds.'

Name the covered platforms (Meta, Google PMax, TikTok, LinkedIn) in the description to improve both specificity and trigger matching.

Include natural synonyms users say — 'pause', 'shut down', 'increase budget', 'CPA', 'ROAS' — to broaden trigger-term coverage.

DimensionReasoningScore

Specificity

Names several concrete capabilities — 'kill or scale a campaign / ad set / creative', 'kill thresholds with minimum-data guardrails', 'platform-specific scaling budget-step limits' — which goes beyond 1-2 actions, but platform names and full coverage are missing, so it is not comprehensive (not 5).

4 / 5

Completeness

The 'what' is clear (kill/scale decision rules with thresholds and guardrails), but there is no 'Use when...' clause or equivalent explicit trigger guidance — the 'when' is only weakly implied by the topic, which per the judging guidelines caps completeness at 3.

3 / 5

Trigger Term Quality

'kill', 'scale', 'campaign', 'ad set', 'creative', and 'budget' are terms media buyers naturally say when they need this skill, but common variations like 'pause', 'increase budget', or 'CPA/ROAS' are absent (a few natural terms missing, matching anchor 4 rather than the comprehensive synonym coverage of 5).

4 / 5

Distinctiveness Conflict Risk

'Kill thresholds' and 'scaling budget-step limits' carve a mostly distinct niche within advertising-ops skills with minor overlap risk against generic budget-management or campaign-creation skills; not 5 because it does not enumerate the platforms or triggers that would make it fully conflict-free.

4 / 5

Total

15

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/free-skills

Path

skills/kill-scale-rules/SKILL.md

Reviewed

Table of Contents

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