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executive-reporting

Build C-suite and board ad reports — blended ROAS, month-over-month and year-over-year, pacing, and a plain-English narrative of what happened and what to do. Use when a user wants an executive summary, a board report, or a monthly performance review across platforms.

Quality

89%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is executive-reporting in Synter-Media-AI/plugin

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

An exemplary lean instruction-only skill: it gives exact tool names, a concrete report structure, explicit reconciliation and anti-fabrication rules, and clean section organization. The minor gaps are unspecified pacing/period mechanics and the absence of a retry loop for failed or unreconciled data pulls.

Suggestions

Add one line specifying how to compute pacing and the projected finish (e.g., period-to-date spend vs. budget prorated by elapsed days) so the pacing section is executable rather than aspirational.

Add a brief fallback step for failed or unreconciled platform pulls (e.g., retry once, then flag the platform as excluded from the blended total) to close the workflow's feedback loop.

DimensionReasoningScore

Conciseness

Lean and efficient throughout — it assumes Claude knows what ROAS/CPA and the ad platforms are, and every line ('cut vanity metrics', 'no false precision', 'Group the long tail') is direct instruction with zero padding.

5 / 5

Actionability

Names the exact tools to call (`list_connected_accounts`, the five platform pull tools, `get_attribution`, `ga4_get_report`) and a concrete five-part report skeleton with an example headline, but leaves a few operational details implicit (how to compute the projected finish, how to select periods or group the long tail).

4 / 5

Workflow Clarity

The sequence — confirm account, pull numbers, reconcile before quoting a total, then write — is clear, with an explicit reconciliation checkpoint and disclosure rule for missing data; however, there is no feedback/retry loop when a platform pull fails or stays unreconciled.

4 / 5

Progressive Disclosure

Under 50 lines, single-purpose, with well-organized sections (what the report says / how to present it / rules) and only one-level-deep pointers to sibling skills ('see attribution', 'Use report for operator-level detail'); no bundle files exist to house further content.

5 / 5

Total

18

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it names the output (executive/board ad reports), enumerates the specific analytical components (blended ROAS, MoM/YoY trends, pacing, narrative), and gives an explicit 'Use when' clause with three natural trigger phrases. Its only weaknesses are a few missing synonym triggers and slight overlap risk with general performance-reporting skills.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions — building C-suite/board ad reports with blended ROAS, month-over-month and year-over-year trends, pacing, and a plain-English narrative — giving comprehensive coverage of the skill's niche.

5 / 5

Completeness

Explicitly answers both what ('Build C-suite and board ad reports — blended ROAS, month-over-month and year-over-year, pacing, and a plain-English narrative') and when ('Use when a user wants an executive summary, a board report, or a monthly performance review across platforms') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Natural phrases a user would say ('executive summary', 'board report', 'monthly performance review') plus domain terms (ROAS, pacing), but a few common variations like 'monthly recap' or 'performance report' are missing.

4 / 5

Distinctiveness Conflict Risk

Clear executive-altitude niche with distinct triggers, but 'monthly performance review across platforms' carries minor overlap risk with a closely related operator-level reporting skill.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/plugin

Path

packages/claude-directory/skills/executive-reporting/SKILL.md

Reviewed

Table of Contents

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