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first-party-data-strategy

Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and planning how to use owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.

Quality

84%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tight, well-sequenced strategy skill that earns its context budget with specific numbers, named tools, and honest scope boundaries. The residual gaps are minor: a few rhetorical asides, and verification steps that say what to check but not how to recover when a check fails.

Suggestions

Add a short error-recovery loop to the verification steps (e.g., what to inspect and retry when get_pixel_health flags a failed test event), which would lift workflow_clarity from 'most checkpoints' to explicit feedback loops.

Include a minimal copy-paste example for the highest-risk concrete operation — e.g., the Consent Mode default-denied snippet or a SHA-256 normalization-before-hash example — to close the actionability gap left by the platform-UI hand-off.

Trim the editorial framing sentences (the 'Third-party cookies are gone' opener and the 'blaming the platform' aside) to pure guidance.

DimensionReasoningScore

Conciseness

The body is dense with decision-relevant specifics (recovery percentages, match-rate ranges, exact parameter names) and assumes domain knowledge, but a few editorial sentences — 'Third-party cookies are gone; the accounts that keep measuring...' and 'fix the data before blaming the platform' — could be trimmed, matching anchor 4.

4 / 5

Actionability

Concrete guidance throughout: named tool calls (ga4_get_conversions, pull_meta_ads_performance, get_attribution), exact normalization rules ('lowercase, trim, E.164 phone format'), and specific parameters (the four ad consent parameters). Falls short of anchor 5 because there are no copy-paste snippets for hashing or Consent Mode default-state setup, and tag changes are handed off to the account owner rather than executed.

4 / 5

Workflow Clarity

A clear numbered sequence (audit → capture → consent → verify) with most checkpoints present: 'verify with a test event', 'Verify consent signals... after deploying', and a dedicated §7 end-to-end verification section. Not anchor 5 because verification lacks error-recovery loops for when a test event or pixel-health check fails.

4 / 5

Progressive Disclosure

A single-file skill under 50 content lines with well-organized sections and no bundle files, so nothing needs splitting; cross-references to sibling skills ('see **conversion-tracking**', 'see **audience**', 'see **bid-optimization**') are clearly signaled one-level pointers, satisfying the simple-skill exception.

5 / 5

Total

17

/

20

Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states what the skill does and when to use it, with concrete product-specific triggers in natural user language. The only weaknesses are mild: a few abstract planning verbs in the 'what' clause and some missing synonym variations in the trigger terms.

DimensionReasoningScore

Specificity

Lists several concrete capabilities — 'Enhanced Conversions, server-side tracking, Consent Mode v2, and planning how to use owned data for targeting' — but the lead verbs ('Build a... strategy', 'planning how to use') stay more abstract than a fully concrete action list, matching anchor 4 rather than 5.

4 / 5

Completeness

Explicitly answers both 'what' ('Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2...') and 'when' with four concrete trigger phrases in the 'Use when' clause, matching the anchor-5 example pattern.

5 / 5

Trigger Term Quality

The 'Use when' clause includes natural phrases users would actually say — 'recover lost conversion data', 'set up Enhanced Conversions or CAPI', 'implement consent mode', 'plan for cookie deprecation' — but common variations like 'Conversions API' spelled out, 'server-side tagging', or 'match rates' are missing.

4 / 5

Distinctiveness Conflict Risk

Product-specific terms (Enhanced Conversions, Consent Mode v2, CAPI, cookie deprecation) carve out a clear niche, but 'recover lost conversion data' overlaps with a sibling conversion-tracking skill the body itself cross-references, leaving minor overlap risk.

4 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/plugin

Path

skills/first-party-data-strategy/SKILL.md

Reviewed

Table of Contents

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