Content
75%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
The body is a tight, actionable instruction set with a clearly sequenced workflow and an explicit pre-publication verification gate. Its main deductions are the redundant flowchart, the missing error-recovery step behind the verification gate, and a dangling external reference.
Suggestions
Fix or remove the dangling reference ../../context/brand-and-safety.md — no such file exists in or near the bundle, so the pointer currently leads nowhere.
Drop or merge the mermaid flowchart, which restates the paragraph sequence at ~10 lines of token cost.
Add a one-line error-recovery step for the verification gate (e.g. what to fix and re-check when a link, form, or tracking event fails before reporting the page live).
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The body is lean and assumes Claude's competence with no explanations of known concepts — every sentence carries task-specific guidance ("Never invent a destination", "Label missing proof or assets clearly"). The mermaid flowchart duplicates the paragraph sequence, a minor instance of content that could be trimmed, keeping it just below the "every token earns its place" anchor. | 4 / 5 |
Actionability | Concrete, executable guidance throughout: named tools (`list_connected_accounts`, `list_creative_assets`), a specific deliverable checklist ("hero, offer explanation, supporting evidence, objection handling, and primary CTA"; brief with "typography, exact asset references, section order, form destination"), and a canonical URL. For an instruction-only skill this is mostly actionable with minor gaps, such as no example of the output format — short of copy-paste-ready specificity. | 4 / 5 |
Workflow Clarity | A clear sequence is laid out in both prose and the flowchart (verify brand/destination → draft copy → brief → editor branch → preview → verify → publish), with an explicit checkpoint: "Verify the actual rendered page, links, form submission, and tracking before reporting a page live." Not 5 because there is no feedback loop describing what to do when that verification fails. | 4 / 5 |
Progressive Disclosure | The skill is under 50 lines with no bundle files, and its paragraphs follow the workflow order — good organization. However, its single reference, "[brand and safety guidance](../../context/brand-and-safety.md)", points outside the bundle and resolves to no real file, a dangling navigation pointer that constitutes a minor organization gap rather than the clean 5 the simple-skill exception would otherwise allow. | 4 / 5 |
Total | 16 / 20 Passed |