Content
71%Weight 40%Scale 1-5Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
A lean, well-organized advisory skill with concrete tool names, clear sequencing, and good guardrail rules. Its central weakness is that it promises 'typical CPM, CPC, and CPA ranges per platform' in its description but provides no actual ranges in the body, leaving its core deliverable unfulfilled when account history is unavailable.
Suggestions
Include actual directional benchmark ranges (e.g., typical CPM/CPC/CPA bands per platform) in the body or a references file, or explicitly state where to source current ranges, since the skill's name and description promise them but none appear.
Spell out the fallback workflow when no account history exists for a platform (e.g., how to combine industry benchmarks with a forecast_campaign run and how to label the confidence of the projection).
Remove the duplicated caveats between the intro paragraph and the Rules section ('not as a promise' vs. 'Never present a benchmark as a guaranteed result') to tighten the token budget.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The body is lean, assumes Claude's competence (no explaining what CPM or a funnel is), and every section carries account-specific information. Minor duplication between the intro ('not as a promise; the account's own history beats any benchmark') and the Rules section ('Never present a benchmark as a guaranteed result', 'Prefer the account's own history') could be trimmed, so it falls just short of the 5 anchor. | 4 / 5 |
Actionability | Concrete elements exist (named tools like 'pull_google_ads_performance', 'forecast_campaign', per-platform behavioral notes, explicit handoffs to media-plan and launch), but the body contains no actual CPM/CPC/CPA ranges — the skill's namesake deliverable promised in the description — leaving only qualitative direction ('low CPM', 'higher CPC'). This is a missing key detail, not a minor gap, so it does not reach the 4 anchor. | 3 / 5 |
Workflow Clarity | A clear sequence is present: pull account data first via named tools, use benchmarks only for 'platforms not yet run or for a directional split', weight the split with 'a rationale and projected CPA per channel', then hand off to media-plan and launch, with Rules acting as guardrails including an explicit fallback ('If you do not have a real number, say so'). It is not 5 because there are no explicit validation checkpoints or feedback loops, though the advisory (non-destructive) nature means the validation cap does not apply. | 4 / 5 |
Progressive Disclosure | The skill is under 50 lines with no bundle files (references/, scripts/, assets/ do not exist) and no content that needs external files; the four section headers ('Use the account's own data first', 'How platforms typically behave', 'Splitting budget', 'Rules') are well-organized, which per the rubric guideline earns a 5 for a simple skill. | 5 / 5 |
Total | 16 / 20 Passed |