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ugc-creative-brief

Write creator briefs with verified brand context, hooks, shot lists, claims, deliverables, and usage-rights requirements. Use when planning creator-style ads.

Quality

76%

Does it follow best practices?

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SecuritybySnyk

Passed

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tessl review fix ./skills/ugc-creative-brief/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A tight, actionable instruction-only skill: concrete field lists, named tools, explicit sequencing, and validation gates at input and output. Its gaps are the absence of any worked example, no error-recovery guidance when a check fails, and a headerless body whose single external reference sits outside the bundle.

Suggestions

Add one compact worked example (e.g., a sample hook line and one shot-list row) so the common cases are covered with minimal token cost.

State what to do when a validation check fails (e.g., "if a claim is unsubstantiated or the destination link fails, flag it and revise the brief before proceeding") to add an explicit feedback loop.

Add brief section headers (Verify inputs / Write the brief / Rights and checks / Final inspection) so the body is scannable without relying on the diagram.

DimensionReasoningScore

Conciseness

The body is lean and assumes Claude's competence — no concept explanations or padding — but the mermaid flowchart restates the sequence already implied by the paragraph order (verify inputs → write → check → produce → inspect), a trimmable redundancy that keeps it just below "every token earns its place". Above 3 because there is no unnecessary explanation of things Claude already knows.

4 / 5

Actionability

Concrete, executable guidance throughout: named tools ("list_connected_accounts", "list_creative_assets"), exact shot-list fields ("duration, framing, visual action, spoken line, caption text, and asset references"), and specific final checks. Not 5 because no worked example (e.g., a sample hook or shot-list row) covers the common cases; not 3 since the guidance is specific and directly executable, well above pseudocode-level hints.

4 / 5

Workflow Clarity

The flowchart gives an explicit five-step sequence (Verify brief inputs → Write concept and shot list → Check claims and rights → Authorized production → Inspect finished asset) with verification gates at both ends ("Confirm the advertiser, product, audience..." up front; "inspect the actual asset before calling it ready" at the end) plus a pre-production checklist. Not 5 because no error-recovery feedback loop is stated for when a claim, rights, or destination check fails.

4 / 5

Progressive Disclosure

The ~25-line body appropriately keeps everything inline for a simple skill, with one clearly signaled, one-level-deep reference ("Read [brand and safety guidance](../../context/brand-and-safety.md)"). Not 5 because the body has no section headers to organize the four paragraphs, and the single reference points outside the skill bundle (../../context/) where its existence could not be verified.

4 / 5

Total

16

/

20

Passed

Description

67%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description clearly states what the skill produces, with a concrete enumeration of brief components and an explicit "Use when" clause. Its main weakness is narrow trigger coverage — the dominant domain synonyms (UGC, influencer, user-generated content) are missing — and a single trigger phrase that keeps completeness short of the top anchor.

Suggestions

Add natural synonyms to the trigger clause, e.g. "Use when planning creator-style ads, UGC briefs, or influencer/creator campaigns", so users who say "UGC" or "influencer" naturally trigger the skill.

Broaden the when-clause with multiple concrete trigger phrases such as "when the user asks for a creator brief, shot list, or UGC ad script" to satisfy the top completeness anchor.

Mention additional capabilities the skill actually covers (e.g., inspecting finished assets, verifying claims) to close the coverage gap in the action list.

DimensionReasoningScore

Specificity

"Write creator briefs with verified brand context, hooks, shot lists, claims, deliverables, and usage-rights requirements" enumerates six concrete deliverable components, but the action list is a single verb (write) and omits capabilities the body covers (asset inspection, claim verification), matching "lists several specific actions; minor gaps" better than the multi-action comprehensiveness of the 5 anchor.

4 / 5

Completeness

Both parts are explicit: what ("Write creator briefs with verified brand context, hooks, shot lists...") and when ("Use when planning creator-style ads"). Not 5 because the when-clause is a single narrow trigger phrase rather than the multiple concrete trigger phrases in the 5 anchor; clearly above 3 since the when is explicit, not merely implied.

4 / 5

Trigger Term Quality

The only trigger phrase is "Use when planning creator-style ads"; "creator briefs" and "creator-style ads" are natural terms, but the domain's dominant synonyms — "UGC", "user-generated content", "influencer", platform names — are absent, fitting "some relevant keywords but missing common variations or synonyms". Not 4 because the missing terms are the most common ways users would request this skill, not merely "a few".

3 / 5

Distinctiveness Conflict Risk

"creator briefs" and "creator-style ads" carve a clear niche distinct from generic ad-copywriting or video-generation skills, but "planning creator-style ads" could still overlap a general ad-planning or video-brief skill, matching "mostly distinct; minor overlap risk with closely related skills".

4 / 5

Total

15

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

relative_links

Relative link issues: 1 suspicious

Warning

Total

15

/

16

Passed

Repository

Synter-Media-AI/plugin

Path

skills/ugc-creative-brief/SKILL.md

Reviewed

Table of Contents

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