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ugc-creative-brief

Write creator briefs with verified brand context, hooks, shot lists, claims, deliverables, and usage-rights requirements. Use when planning creator-style ads.

Quality

77%

Does it follow best practices?

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SecuritybySnyk

Passed

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Fix and improve this skill with Tessl

tessl review fix ./packages/claude-directory/skills/ugc-creative-brief/SKILL.md

The canonical home for this skill is ugc-creative-brief in Synter-Media-AI/plugin

SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is an efficient, actionable instruction set with a clear production workflow and strong safety guardrails. Its weaknesses are the absent error-recovery loop, the unresolvable external reference, and the lack of a concrete example brief or section structure.

Suggestions

Add an explicit feedback loop, e.g. "If the check fails, revise the concept or claims and re-check before authorizing production."

Fix or relocate the broken reference: either place brand-and-safety guidance in a references/ file inside the skill bundle or correct the ../../context/ path.

Include a short example brief snippet (concept line + one shot-list row) so the expected output format is unambiguous, and add section headers to aid navigation.

DimensionReasoningScore

Conciseness

The body is dense instructional prose with no explanations of concepts Claude already knows, but the mermaid flowchart ("Verify brief inputs" → ... → "Inspect finished asset") largely restates the paragraph order and could be trimmed.

4 / 5

Actionability

Concrete checklists ("duration, framing, visual action, spoken line, caption text, and asset references") and named tools (`list_connected_accounts`, `list_creative_assets`) make the guidance mostly executable, but no example brief or template shows the expected format.

4 / 5

Workflow Clarity

A clear five-step sequence with an explicit pre-production check ("brand match, substantiated claims, authorized music and likeness use, and a working verified destination") and post-production validation ("inspect the actual asset before calling it ready"), but there is no validate-fix-retry feedback loop when a check fails.

4 / 5

Progressive Disclosure

The skill is short and navigable, but it has no section headers and its single reference points to "../../context/brand-and-safety.md", a path outside the skill bundle that does not resolve to a real file, so navigation cannot be verified.

3 / 5

Total

15

/

20

Passed

Description

75%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that names the deliverable's concrete components and includes an explicit "Use when" clause. Its main gaps are narrow trigger coverage (no UGC/influencer synonyms) and framing everything around a single write action.

Suggestions

Broaden the "Use when" clause with additional concrete triggers, e.g. "Use when planning creator-style ads, UGC campaigns, or influencer briefs."

Add common synonyms such as "UGC" or "influencer marketing" so the description matches the vocabulary users naturally say.

Consider naming one or two additional actions (e.g. reviewing or revising briefs) to move from one verb plus components to multiple distinct capabilities.

DimensionReasoningScore

Specificity

"Write creator briefs with verified brand context, hooks, shot lists, claims, deliverables, and usage-rights requirements" lists several specific concrete elements (hooks, shot lists, claims, deliverables, usage rights), though they all attach to a single action verb rather than multiple distinct actions.

4 / 5

Completeness

The description answers both "what" (write creator briefs with enumerated components) and "when" ("Use when planning creator-style ads"), but the trigger clause is a single narrow condition rather than the plural concrete trigger phrases of the top anchor.

4 / 5

Trigger Term Quality

"creator briefs" and "planning creator-style ads" are natural phrases users would say, but common synonyms and variations such as "UGC", "influencer", or "user-generated content" are missing.

4 / 5

Distinctiveness Conflict Risk

Terms like "creator briefs", "shot lists", and "usage-rights requirements" carve out a distinct niche, but the trigger "planning creator-style ads" could overlap with broader ad-campaign or video-production skills.

4 / 5

Total

16

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

relative_links

Relative link issues: 1 suspicious

Warning

Total

15

/

16

Passed

Repository

Synter-Media-AI/plugin

Path

packages/claude-directory/skills/ugc-creative-brief/SKILL.md

Reviewed

Table of Contents

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