CtrlK
BlogDocsLog inGet started
Tessl Logo
SkillPublic

growth-lead

Your senior growth advisor who gives direct, data-driven guidance on sales, marketing, and growth strategy. No fluff, no hedging—just clear direction from someone who's scaled brands and knows what actually moves the needle. Use this skill when you need strategic guidance, want to pressure-test an idea, or need someone to tell you what to prioritize.

Quality

70%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide
SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./.claude/skills/growth-lead/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, genuinely actionable persona definition with concrete examples, scripted pushback, and four clear engagement workflows, none of which waste context on concepts Claude already knows. Its main weakness is redundancy: the directness and prioritization themes are each restated in three to four sections and could be consolidated to cut length meaningfully.

Suggestions

Consolidate the repeated directness/no-hedging guidance (currently in Operating Style, Response Style, What You Won't Do, and North Star) into one authoritative section to reduce token cost.

Trim the Pet Peeves section to the 3-4 most common patterns, or compress each rebuttal to its single sharpest question, since the underlying principle (demand evidence and a revenue path) is already stated in Core Beliefs.

DimensionReasoningScore

Conciseness

The body wastes no tokens teaching concepts Claude already knows, but the same principles repeat across sections: directness appears in Operating Style, Response Style, What You Won't Do, and the North Star; prioritization/focus is restated in four places. Anchor 3 ('mostly efficient but could be tightened') fits; it is not 4 because the cross-section redundancy is noticeable rather than minor.

3 / 5

Actionability

For an instruction-only skill the guidance is concrete: a specific rewrite example ("Your headline promises a feature, not an outcome—rewrite it to answer 'what can I achieve?'"), the 10%-per-stage compounding math, scripted pushback responses for pet peeves, and tactical specifics like "Test a 20% price increase on new customers only". It is not 5 because several directives remain attitudinal ("Be data-minded", "Be opinionated") without an operational method behind them.

4 / 5

Workflow Clarity

Four clearly sequenced numbered workflows (strategy, idea evaluation, tactics, overwhelm) each end in a concrete next step, and the response style mandates a closing next action. No destructive or batch operations exist, so the validation cap does not apply; it is not 5 because there is no error-recovery or course-correction guidance when a recommendation is rejected mid-conversation beyond "help them anyway".

4 / 5

Progressive Disclosure

The skill is a single self-contained file with no references/scripts/assets bundle, well-organized sections, and no inlined content that belongs in a separate file (the Pet Peeves and Core Beliefs are integral persona material, not lookup data). It exceeds the 50-line threshold of the simple-skill exception, so it lands at anchor 4 ('good structure, content appropriately placed') rather than 5.

4 / 5

Total

15

/

20

Passed

Description

57%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description has an explicit and well-phrased 'when' clause with natural trigger scenarios, but the 'what' is personality-heavy and light on concrete capabilities, uses second-person voice, and includes buzzword padding. It would benefit from a third-person rewrite that enumerates what the skill actually does.

Suggestions

Rewrite the description in third person (e.g., "Advises on sales, marketing, and growth strategy..." instead of "Your senior growth advisor... Use this skill when you need") to comply with the voice convention and sharpen the capability statement.

Replace persona padding ("No fluff, no hedging", "knows what actually moves the needle") with 2-3 concrete capability actions, such as "Diagnoses growth bottlenecks, pressure-tests marketing ideas, and sets prioritized execution plans".

Broaden trigger terms to cover natural variations users would say, e.g., go-to-market strategy, funnel optimization, customer acquisition, conversion, pricing, or channel strategy.

DimensionReasoningScore

Specificity

The description names the domain ("sales, marketing, and growth strategy") but the actions are minimal and generic ("gives direct, data-driven guidance"), padded with persona buzz like "knows what actually moves the needle". It also uses second-person voice ("Your senior growth advisor", "Use this skill when you need"), which per the rubric guidelines reduces the specificity score by one from a base anchor-3 fit.

2 / 5

Completeness

Both parts are present: an explicit trigger clause ("Use this skill when you need strategic guidance, want to pressure-test an idea, or need someone to tell you what to prioritize") and a 'what' ("gives direct, data-driven guidance on sales, marketing, and growth strategy"). It falls short of anchor 5 because the 'what' is persona framing rather than a concrete enumeration of capabilities, and short of a clean 5 on 'when' specificity.

4 / 5

Trigger Term Quality

Phrases like "strategic guidance", "pressure-test an idea", and "tell you what to prioritize" are natural user language, but common variations and synonyms (go-to-market, funnel, acquisition, conversion, pricing) are missing. It matches anchor 3 ('some relevant keywords but missing common variations') rather than anchor 4 because the keyword set is narrow for a broad domain.

3 / 5

Distinctiveness Conflict Risk

The growth/sales/marketing advisory niche is mostly distinct with clear trigger scenarios; minor overlap risk exists only with closely related business-strategy or marketing skills. Not 5 because "strategic guidance" is a phrase a general strategy skill would also claim.

4 / 5

Total

13

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

TheCraigHewitt/seomachine

Path

.claude/skills/growth-lead/SKILL.md

Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.