page-cro

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Quality

87%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable CRO skill body with a clear assess→analyze→output workflow and clean one-level reference disclosure. Its only weakness is minor redundancy between the inline Experiment Ideas section and the referenced file, plus an opening line that restates the description.

Suggestions

Collapse the inline 'Experiment Ideas' section to a one-line pointer to references/experiments.md, since the same categories are already enumerated there, to tighten conciseness.

Trim the opening 'You are a conversion rate optimization expert...' framing line, which restates the description, or replace it with a more specific instruction that adds new information.

Dimension	Reasoning	Score
Conciseness	The body is mostly efficient and free of concept-padding Claude already knows, but the inline 'Experiment Ideas' section largely mirrors the categories elaborated in the referenced file, and the opening framing line restates the description — it could be tightened further, matching the 'mostly efficient but could be tightened' anchor.	2 / 3
Actionability	It gives concrete, executable guidance — 5-second clarity checks, explicit CTA copy examples (Weak: 'Submit' vs Strong: 'Start Free Trial'), headline patterns, trust-signal types, and a defined output structure (Quick Wins / High-Impact Changes / Test Ideas / Copy Alternatives) — which is fully actionable for an instruction-only skill.	3 / 3
Workflow Clarity	The workflow is clearly sequenced — Initial Assessment (read product-marketing-context.md first, then identify page type/goal/traffic) → 7-dimension analysis ordered by impact → structured output — with an explicit upfront context check serving as the entry checkpoint; no error-recovery loop is needed for non-destructive analysis.	3 / 3
Progressive Disclosure	SKILL.md serves as a well-organized overview and points to one clearly signaled, one-level-deep reference ('For comprehensive experiment ideas by page type: See references/experiments.md'), which exists as a real bundle file, giving easy navigation without nested references.	3 / 3
	Total	11 / 12 Passed

Description

90%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with explicit what/when triggers, excellent natural trigger phrases, and clear disambiguation from sibling CRO skills. Its only weakness is that the listed actions are synonymous rather than distinctly concrete, which caps specificity.

Suggestions

Replace the synonymous verb cluster 'optimize, improve, or increase conversions' with a few distinct concrete actions (e.g., 'audit page friction, rewrite headlines and CTAs, prioritize A/B tests') to lift specificity.

Dimension	Reasoning	Score
Specificity	It names the domain (CRO on marketing pages) and enumerates concrete page types (homepage, landing, pricing, feature, blog), but the stated actions 'optimize, improve, or increase conversions' are near-synonyms rather than multiple distinct concrete actions, matching the 'names domain and some actions, but not comprehensive' anchor.	2 / 3
Completeness	It explicitly answers both what (optimize/improve/increase conversions on marketing pages) and when ('When the user wants to...' and 'Also use when the user says...'), with explicit trigger guidance rather than implied usage.	3 / 3
Trigger Term Quality	It surfaces natural phrases a user would actually say — 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working' — giving good coverage of common variations.	3 / 3
Distinctiveness Conflict Risk	It carves a clear niche (marketing-page CRO) and explicitly routes overlapping cases away — signup/registration to signup-flow-cro, activation to onboarding-cro, forms to form-cro, popups to popup-cro — making it unlikely to trigger for the wrong skill.	3 / 3
	Total	11 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: TheCraigHewitt/seomachine
Path: .claude/skills/page-cro/SKILL.md
Commit: 70231da

Reviewed: about 13 hours ago

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