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ad-creative-builder

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

70

Quality

87%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable skill body with a strong gated workflow and clean progressive disclosure into real reference files. The main costs are dense ecosystem-specific jargon and a handful of external references that fall outside the provided bundle.

Suggestions

Trim or briefly gloss the ecosystem jargon (narrative_canon_id, claims_projection_offset, registry-events.py operation: propose) so the skill is self-contained without surrounding protocol context.

Make the quality-bar feedback loop explicit as a validate→fix→revalidate cycle rather than 'fix it or report it in the handoff'.

Either include the externally-referenced files (skill-contract.md, humanizer-slop.md, roas-benchmark.md, CONNECTORS.md, SECURITY.md) in the bundle or note explicitly that they belong to the parent skill ecosystem.

DimensionReasoningScore

Conciseness

The body is lean and does not explain concepts Claude already knows, but carries notable ecosystem jargon ('narrative_canon_id', 'claims_projection_offset', 'registry-events.py', 'operation: propose') that could be tightened for self-contained use; above the level-3 midpoint but not fully effortless.

4 / 5

Actionability

The 8-step instructions give concrete, mostly-executable guidance (e.g. 'extract the page's headline, primary value prop... and the CTA', 'build 3+ distinct angles (benefit, pain, proof, urgency)') with real reference files, but some steps stay abstract ('derive the angle from the accepted Narrative canon') leaving minor gaps.

4 / 5

Workflow Clarity

A clear numbered sequence with explicit checkpoints — 'Done when', a 4-point 'Quality bar before handoff', message-match drop rule, and claim/policy pre-checks — but the error-recovery loop ('If any item fails, fix it or report it in the handoff') is slightly less crisp than the level-5 validate→fix→revalidate pattern.

4 / 5

Progressive Disclosure

Well-organized sections with one-level-deep references to real bundle files (references/ad-format-specs.md, references/angle-matrix.md); however several referenced files (skill-contract.md, humanizer-slop.md, roas-benchmark.md, CONNECTORS.md, SECURITY.md) live outside the bundle and cannot be verified, a minor organization gap keeping it below 5.

4 / 5

Total

16

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: concrete outputs, natural quoted triggers, explicit what/when, and clear disambiguation from neighboring skills. Third-person voice is maintained throughout.

DimensionReasoningScore

Specificity

Lists multiple concrete outputs — 'RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page' — giving comprehensive coverage of what the skill produces, matching the level-5 anchor rather than the partial level-4.

5 / 5

Completeness

Explicitly answers both what ('produces ad units... message-matched to the destination landing page') and when ('Use when the user asks to...') with concrete trigger phrases, matching the level-5 anchor.

5 / 5

Trigger Term Quality

Quoted natural triggers — 'write ad copy', 'generate RSA headlines', 'build ad creative at volume' — are exactly what a user would say, plus domain terms (RSA headlines/descriptions, hooks, angle matrix); no natural phrasing is clearly missing.

5 / 5

Distinctiveness Conflict Risk

Explicit 'Not for...' boundary guidance names three sibling skills (ad-account-auditor, landing-optimizer, content-writer), giving a clear niche with minimal conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 12 suspicious

Warning

Total

13

/

16

Passed

Repository
aaron-he-zhu/aaron-marketing-skills
Reviewed

Table of Contents

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