bid-strategy-planner

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

Quality

92%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Quality

Content

85%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured instruction-only orchestration skill with concrete, actionable guidance, a sequenced workflow with decision checkpoints, and clean one-level-deep progressive disclosure. The only drag is repeated disambiguation of the same three sibling skills across multiple sections.

Suggestions

State the budget-optimizer / budget-pacing-monitor / ad-account-auditor boundary once in the intro and reference it from later sections instead of restating it in Instructions steps 5–6 and Next Best Skill.

Collapse the 'Next Best Skill' routing rules and the 'Primary next skill' line in the Skill Contract into a single routing block to remove overlap.

Dimension	Reasoning	Score
Conciseness	The body is dense and domain-specific with no concept-padding Claude already knows, but the budget-optimizer / budget-pacing-monitor / ad-account-auditor boundary is restated three times (intro, Instructions steps 5–6, Next Best Skill), which could be tightened to a single canonical disambiguation.	2 / 3
Actionability	Concrete, executable guidance throughout: a selection matrix reference, target-derivation rules ('start at or slightly above the achievable CPA, not the aspirational one'), the Measured/User-provided/Estimated labeling scheme, an explicit save path, and a Decision Gate with stop/continue branches.	3 / 3
Workflow Clarity	A clear six-step sequence is backed by a Decision Gate with explicit stop-and-ask vs continue-silently checkpoints and a 'Done when' completion checklist, giving feedback loops where the operation could go wrong (no data behind a target).	3 / 3
Progressive Disclosure	SKILL.md is a concise overview that points one level deep to a real, verified references/bid-strategy-matrix.md (with section anchors), plus clearly signaled shared-contract and sibling-skill links — no nested-reference chains and content is appropriately split.	3 / 3
	Total	11 / 12 Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A tight, third-person description that names concrete outputs, gives natural quoted triggers, and explicitly fences off three adjacent skills. It hits the top anchor on every dimension with no fluff.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete outputs — 'a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan' — matching the multiple-specific-actions anchor.	3 / 3
Completeness	Explicitly answers both what (the produced artifacts) and when ('Use when the user asks to...'), with explicit triggers rather than implied usage.	3 / 3
Trigger Term Quality	Quotes natural phrases a user would actually say — 'pick a bid strategy', 'set a tCPA/tROAS target', 'plan the learning-phase entry' — with good coverage of common variations.	3 / 3
Distinctiveness Conflict Risk	Carves a clear niche and actively disambiguates three siblings ('Not for splitting the budget... use budget-optimizer; not for in-flight pacing... use budget-pacing-monitor; not for scoring the account... use ad-account-auditor'), making wrong-skill triggering unlikely.	3 / 3
	Total	12 / 12 Passed

Validation

81%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

Criteria	Description	Result
metadata_field	'metadata' should map string keys to string values	Warning
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning
relative_links	Relative link issues: 15 suspicious	Warning

	Total	13 / 16 Passed

Repository: aaron-he-zhu/aaron-marketing-skills
Path: ad/orchestrate/bid-strategy-planner/SKILL.md
Commit: 4a77c48

Reviewed: 9 days ago

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