Conciseness

Efficient body that avoids explaining basic concepts Claude knows; every section earns its place, though the Cross-discipline and Data Sources sections are dense and could be marginally tightened.

Actionability

Provides concrete formulas (ROAS x:1, ROI), evidence-label rules, and a worked example with explicit status, but leans on references/templates.md for the executable fill-in templates rather than inlining them.

Workflow Clarity

Seven numbered steps are clearly sequenced with explicit validation checkpoints ('NEEDS_INPUT', evidence labels, the four-part 'Done when' criteria), and the mid-campaign step includes a feedback rule requiring observed results plus a readback window.

Progressive Disclosure

Clear overview pointing one level deep to references/templates.md (a real bundle file) with per-step section anchors, plus a Sibling skills and Next Best Skill navigation block; content is appropriately split.

Specificity

Lists multiple concrete actions ('tier/platform/content allocation table', 'ROI and CPM/CPE projections', 'scenario comparisons', 'mid-campaign reallocation moves'), giving comprehensive coverage of the skill's outputs.

Completeness

Explicitly answers both what it produces and when to use it via concrete 'Use when the user asks to...' trigger phrases, plus a negative boundary clause.

Trigger Term Quality

Includes natural trigger phrases users would say ('allocate my influencer budget', 'optimize spend across tiers', 'compare budget scenarios') with good keyword coverage, though a few common synonyms are absent.

Distinctiveness Conflict Risk

Clear niche (influencer budget allocation) with distinct triggers and an explicit disambiguation ('Not for building the full campaign plan — use campaign-planner') minimizing conflict risk.