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competitor-analysis

Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手

71

Quality

89%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable instruction skill that defers detail to verified reference files and sequences a clear workflow with decision gates. Adding an explicit re-validation loop after benchmarking would round out workflow clarity.

Suggestions

Add an explicit verify/retry checkpoint after the 8-step synthesis (e.g., 'if a strength or weakness lacks a labeled metric, re-gather before finalizing') to close the workflow feedback loop.

Tighten the keyless-fetch paragraph in Data Sources — the per-command prose can be condensed since the commands are self-explanatory.

DimensionReasoningScore

Conciseness

The body is lean, assumes Claude's competence, and avoids explaining SEO/GEO concepts; the keyless-fetch paragraph is slightly dense and could be trimmed, keeping it just below a 5.

4 / 5

Actionability

Provides copy-paste-ready firecrawl commands, a specific 8-step capture list with named metrics, a labeling discipline (Measured/User-provided/Estimated), and a concrete save path — fully actionable guidance.

5 / 5

Workflow Clarity

Clear 8-step sequence supported by Decision Gates (stop/continue), a 'Done when' completion contract, and a quality bar, but there is no explicit validate→fix→retry feedback loop for the multi-competitor benchmark.

4 / 5

Progressive Disclosure

SKILL.md is an overview with well-signaled, one-level-deep references (analysis-templates, battlecard-template, positioning-frameworks, example-report — all present in ./references/) listed in a Reference Materials section for easy navigation.

5 / 5

Total

18

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description that clearly states capabilities, natural triggers, and scope boundaries in third person. Minor room to add a few more English trigger synonyms.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan' — giving comprehensive coverage of what the skill does.

5 / 5

Completeness

Explicitly answers both 'what' (benchmarks into strengths/weaknesses/action plan) and 'when' ('Use when the user asks to analyze competitors or 竞品分析') with concrete trigger phrases, plus a clear negative boundary.

5 / 5

Trigger Term Quality

Includes natural triggers 'analyze competitors', '竞品分析', and '竞争对手', but misses common variations a user might say such as 'compare competitors', 'competitor research', or 'competitor benchmarking'.

4 / 5

Distinctiveness Conflict Risk

Clear SEO/GEO competitor-benchmarking niche with an explicit 'Not for ... use content-gap-analysis' boundary, minimizing the risk of triggering for the wrong skill.

5 / 5

Total

19

/

20

Passed

Validation

75%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation12 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 14 suspicious

Warning

referenced_paths_exist

Referenced path issues: 1 missing, 1 deeper-than-1-level

Warning

Total

12

/

16

Passed

Repository
aaron-he-zhu/aaron-marketing-skills
Reviewed

Table of Contents

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