competitor-analysis

Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手

Quality

92%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

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Securityby

Low

Low-risk findings worth noting

Quality

Content

100%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, lean skill body: actionable connector commands, a clearly sequenced workflow with explicit decision gates and validation, and clean one-level-deep progressive disclosure to real reference files. No meaningful weaknesses against the rubric.

Dimension	Reasoning	Score
Conciseness	The body is lean and directive — it avoids explaining concepts Claude already knows (no 'what is SEO' filler) and every section earns its place with concrete guidance.	3 / 3
Actionability	Provides copy-paste-ready executable commands ('python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape ...', 'map', 'search'), concrete example queries, and explicit labeling rules (Measured/User-provided/Estimated).	3 / 3
Workflow Clarity	An 8-step numbered Instructions sequence is paired with explicit Decision Gates ('Stop and ask' / 'Continue silently'), a 'Done when' definition, and labeling/validation checkpoints — clear sequencing with explicit validation.	3 / 3
Progressive Disclosure	The body is a clear overview with well-signaled, one-level-deep references to verified bundle files (analysis-templates.md, battlecard-template.md, positioning-frameworks.md, example-report.md), enumerated in a Reference Materials section with descriptions.	3 / 3
	Total	12 / 12 Passed

Description

85%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description with explicit triggers and an explicit disambiguation boundary. The only weakness is a somewhat narrow trigger-term set that misses common phrasings users might also use.

Suggestions

Broaden the trigger terms to include variations users naturally say, e.g. 'benchmark competitors', 'compare domains', 'competitive landscape', alongside 'analyze competitors'.

Consider trimming the trailing '竞品分析/竞争对手' fragment which largely duplicates the 'Use when... 竞品分析' clause.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — 'benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan' — matching the 'lists multiple specific concrete actions' anchor.	3 / 3
Completeness	Explicitly answers both what ('benchmarks competitor keywords... into strengths, weaknesses, and an action plan') and when ('Use when the user asks to...'), with an explicit 'Use when' trigger.	3 / 3
Trigger Term Quality	Includes natural trigger phrases ('analyze competitors', '竞品分析') but the when-clause is narrow and omits common variations like 'benchmark competitors' or 'compare domains' that users would also say.	2 / 3
Distinctiveness Conflict Risk	A clear niche plus an explicit negative boundary ('Not for a pairwise topic-coverage gap map — use content-gap-analysis') makes it unlikely to trigger the wrong skill.	3 / 3
	Total	11 / 12 Passed

Validation

75%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 12 / 16 Passed

Validation for skill structure

Criteria	Description	Result
metadata_field	'metadata' should map string keys to string values	Warning
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning
relative_links	Relative link issues: 14 suspicious	Warning
referenced_paths_exist	Referenced path issues: 1 missing, 1 deeper-than-1-level	Warning

	Total	12 / 16 Passed

Repository: aaron-he-zhu/aaron-marketing-skills
Path: seo-geo/survey/competitor-analysis/SKILL.md
Commit: 4a77c48

Reviewed: 9 days ago

Table of Contents

Discovery Implementation Validation

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