Conciseness

The core never-estimate / rights-gating policy ("Missing … Hook/Message/Quality/CTA evidence is never Estimated; it makes that asset NOT_SCORED/NEEDS_INPUT") is restated nearly verbatim in the Output expectation, Skill Contract, Data Sources, paid Step 2, Decision Gates, the Example, and the Handoff Summary. The body assumes Claude's competence and explains no known concepts, but the repeated policy restatements across seven sections are more than the minor trimming of the 4 anchor — it genuinely needs consolidation into one stated rule.

Actionability

Both modes get numbered step sequences each bound to a named fill-in template, a concrete selection scheme (five 1–5 observations gating a /25 score), an exact library naming convention ("[campaign]_[creator_ref]_[platform]_[type]_[variation]_[date]"), explicit machine-readable statuses, and a worked example table covering the most common failure case. This is fully executable guidance for an instruction-only skill.

Workflow Clarity

Mode selection has keyword routing with a conflict rule ("run repurpose first to produce the assets, then hand to paid — do not silently merge"), steps are clearly sequenced, and validation is pervasive: evidence-completeness gating before any score/spend, "Done when" checklists per mode, Stop-and-ask / Continue-silently decision gates, rights verification before activation, and termination/visited-set rules.

Progressive Disclosure

The body is an overview that delegates each step's detail to verified one-level-deep references — references/templates.md (646 lines, headings match every anchor link cited in the body) and references/atom-extraction.md — plus clearly signaled family references (skill-contract.md, state-model.md, CONNECTORS.md, per-platform specs). Structure and navigation are easy to follow.

Specificity

The description enumerates concrete deliverables per mode — "a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan" plus "a rights-tracked content inventory, a 1-video-to-10+-asset repurposing map, per-format transformation specs, and a 30-day distribution plan" — comprehensive coverage of concrete actions with no real gaps.

Completeness

It opens with an explicit "Use when the user asks to…" clause with concrete trigger phrases and separately states what the skill produces for both modes, clearly and explicitly answering both what and when.

Trigger Term Quality

Six quoted natural user phrases ("amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", "build a UGC asset library") plus bilingual terms give comprehensive coverage of how users would actually phrase the request; no natural synonym is meaningfully missing.

Distinctiveness Conflict Risk

Beyond a clear niche, it lists explicit negative boundaries naming the skills to use instead ("Not for gating whether a deliverable is publishable or FTC-compliant — use creator-content-auditor; not for the always-on brand posting calendar — use social-calendar-builder…"), minimizing wrong-skill triggering.