Conciseness

The skill-scope routing (conversion-signal-qa owns plumbing, ad-account-auditor scores R1/R2, attribution-reconciler owns de-dup) is restated nearly verbatim in the intro scope line, step 1, step 7, the Reference Materials section, and Next Best Skill. Anchor 3 ("includes some unnecessary explanation or could be tightened") fits: the repetition is more than the 'minor instances' of anchor 4, though the rest of the body is lean with no padding or explanations of known concepts.

Actionability

Fully actionable instruction-only guidance: explicit formulas ("net_value = revenue × margin (or revenue − COGS)", "proxy_value = avg_order_net_value × lead→sale close_rate"), a labeling taxonomy (Measured/User-provided/Estimated), needs-input states instead of guesses, a concrete failure heuristic ("if the summed conversion value is 3× the real contribution"), and exact write paths. Per the scoring notes, absence of code is not penalized when guidance is this executable; not 4 because there are no minor gaps in the common cases.

Workflow Clarity

Eight numbered steps in dependency order with explicit checkpoints: step 7 runs the value-vs-count reconciliation, step 8 gates on a plain launch-readiness statement, the "Done when" checklist enumerates completion criteria, and error feedback loops route failures (missing margin → needs-input → ask; cross-platform double-count → attribution-reconciler; non-firing event → conversion-signal-qa). Matches the anchor-5 sequence-with-validation-and-feedback-loops pattern.

Progressive Disclosure

The single-file body is well organized (Quick Start, Skill Contract, Data Sources, Instructions, Save Results, Reference Materials, Next Best Skill) with one-level-deep, purpose-annotated references. Not 5 because no bundle files exist and several references resolve to deeply-relative external paths (e.g. "../../../references/skill-contract.md") that are unverifiable from the bundle, a minor organization gap versus the cleanly split anchor-5 example.

Specificity

The description enumerates five concrete capabilities — "per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check" — plus a concrete deliverable ("a value-model spec plus a pre-launch value QA sheet"). This matches the anchor-5 example listing multiple specific actions with comprehensive coverage; it is not 4 because there are no notable coverage gaps.

Completeness

It explicitly answers 'when' ("Use when the user asks to...") with concrete trigger phrases and 'what' ("defines and QAs the conversion VALUE model") including deliverables, and adds explicit negative scope ("Not for whether the tag fires or UTMs are clean"). This mirrors the anchor-5 example structure; the 'when' is explicit, so the 3-cap for missing trigger guidance does not apply.

Trigger Term Quality

It quotes four natural phrases users would actually say ("set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", "stop bidding to revenue when I care about profit") and covers domain synonyms (tROAS, profit, margin, value rules, lead/phone/signup). Not 4 because synonym and natural-phrase coverage is comprehensive rather than 'a few missing'.

Distinctiveness Conflict Risk

A clear niche (conversion VALUE modeling for value-based bidding) with explicit disambiguation routing wrong-fit requests to sibling skills ("use conversion-signal-qa", "use attribution-reconciler", "a scored veto in ad-account-auditor"). Minimal conflict risk; not 4 because overlap with adjacent skills is explicitly fenced off rather than merely minor.