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landing-optimizer

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

73

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured operational overview with concrete deliverables, a sequenced workflow with completion checkpoints, and clean one-level-deep reference split. Its main weakness is repetition of next-skill cross-references that could be consolidated.

Suggestions

Consolidate the next-skill references: performance-analyzer, content-amplifier, and roi-calculator each appear in multiple sections (Skill Contract, Reference Materials, Next Best Skill) — pick one canonical location and link from there.

Tighten the cross-discipline paid-ads paragraph or move its ledger-routing detail (offers.md, claims-ledger.md) into a reference file so the influencer primary flow stays lean.

Consider folding the 'Termination note' guard into the Skill Contract's 'Done when' or 'Primary next skill' line to avoid a separate trailing section.

DimensionReasoningScore

Conciseness

The body is mostly efficient and avoids explaining concepts Claude already knows, but it could be tightened: performance-analyzer is linked in three places, content-amplifier in two, and the 'Next Best Skill' section overlaps 'Reference Materials' and the Skill Contract's primary-next-skill line. This fits 'mostly efficient but could be tightened' rather than the every-token-earns-its-place score-3 anchor.

2 / 3

Actionability

Guidance is concrete and specific — 'Message Match Score (X/10) and named fixes', the 'hero → social proof → product → more proof → FAQ → final CTA' layout, 'auto-apply via URL param', and a worked example with quantified impacts (+0.5%, +0.3%). As an instruction-only skill, absent code is not penalized because the deliverables and thresholds are copy-ready.

3 / 3

Workflow Clarity

Eight numbered steps give a clear sequence, the 'Done when' criteria function as validation checkpoints, and the termination note adds a visited-set guard with a hard chain-depth-3 cap — matching the clear-sequence-with-checkpoints anchor.

3 / 3

Progressive Disclosure

The SKILL.md is an overview that signals one-level-deep references — templates.md (verified present in references/) for fill-in templates, ASCII layouts, HTML snippets, and the full example — plus skill-contract.md, state-model.md, CONNECTORS.md, and conversion-quality.md, with content appropriately split out.

3 / 3

Total

11

/

12

Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, well-triggered, and complete, naming concrete deliverables alongside natural user phrasing and an explicit non-goal. It is third-person throughout and free of vague fluff.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap' — matching the score-3 anchor rather than the single-domain score-2 anchor.

3 / 3

Completeness

Explicitly answers both 'what' ('produces a message-match audit...') and 'when' ('Use when the user asks to...'), plus a 'Not for...use performance-analyzer' exclusion, satisfying the both-what-and-when anchor; not capped at 2 since the trigger guidance is explicit.

3 / 3

Trigger Term Quality

Embeds natural user phrasing — '"optimize our landing page for influencer traffic", "fix our promo-code landing page", "improve conversion from a creator campaign"' — giving good coverage of terms users would actually say, above the partial-coverage score-2 anchor.

3 / 3

Distinctiveness Conflict Risk

Occupies a clear niche (influencer-driven landing-page conversion) with distinct triggers and an explicit exclusion routing campaign-result measurement to performance-analyzer, making overlap with sibling skills unlikely.

3 / 3

Total

12

/

12

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 14 suspicious

Warning

Total

13

/

16

Passed

Repository
aaron-he-zhu/aaron-marketing-skills
Reviewed

Table of Contents

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