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landing-optimizer

Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

Quality

87%

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

73%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-structured, actionable playbook with an unusually strong validation discipline (reuse gate, NEEDS_INPUT handling, done-when checklist). Its main weakness is token efficiency — the rights-gating rule is repeated many times — and a set of cross-bundle references that cannot be verified within the provided files.

Suggestions

State the creator-reuse gate fully once in its dedicated paragraph and have steps 2, 4, 6, and 7 reference it in a single clause ('subject to the reuse gate above') instead of restating the field list.

Consolidate the duplicated rights/approval language between the Skill Contract 'Reads'/'Done when' entries and the Data Sources paragraph into one normative section.

Ensure cross-referenced files (skill-contract.md, CONNECTORS.md, sibling SKILL.md files) are included in the bundle or clearly marked as external to avoid dead links when the skill is distributed standalone.

DimensionReasoningScore

Conciseness

The core marketing guidance (message match, layout, promo-code UX, A/B testing) is tight, but the creator-reuse rights gate is restated roughly five times across the Skill Contract, Data Sources, the 'Creator-reuse gate' paragraph, and steps 2, 4, 6, and 7. This is more repetition than the 'minor trimming' of score 4 but falls short of the 'several unnecessary explanations or padded sections' of score 2.

3 / 5

Actionability

Gives concrete, executable guidance: the named layout 'hero → social proof → product → more proof → FAQ → final CTA', promo-code 'auto-apply via URL param, prominent display, confirmation', specific metrics, and per-step fill-in templates in the real references/templates.md. Some of the body is contract/save-path boilerplate rather than marketing instruction, keeping it below the fully copy-paste-ready bar of score 5.

4 / 5

Workflow Clarity

Eight clearly sequenced steps with explicit validation: the creator-reuse gate with field-by-field checks, NEEDS_INPUT failure handling with a documented fallback ('You may still audit non-creator page elements... with opaque snapshot refs'), a 'Done when' completion checklist, and an advisory output rubric check. This matches the anchor for clear sequence with explicit validation, error-recovery feedback, and checklists.

5 / 5

Progressive Disclosure

The heavy detail (templates, ASCII layouts, HTML snippets, worked example) is properly split one level deep into the real references/templates.md, keyed by step numbers and clearly described. However, several referenced paths (skill-contract.md, state-model.md, CONNECTORS.md, conversion-quality.md, sibling SKILL.md files) lie outside the provided bundle, a minor navigation gap that keeps it below the top anchor.

4 / 5

Total

16

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it pairs verbatim user trigger phrases with a concrete list of deliverables, uses third person, and even includes an explicit out-of-scope boundary pointing to the correct sibling skill. All four dimensions sit at the top anchor.

DimensionReasoningScore

Specificity

Lists four concrete deliverables — 'a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap' — giving comprehensive, specific coverage of what the skill produces. This matches the anchor for multiple specific concrete actions, and is not the level below (only several actions with gaps).

5 / 5

Completeness

Explicitly answers both 'when' ('Use when the user asks to...') with concrete trigger phrases and 'what' (the four deliverables), and adds a negative boundary ('Not for measuring campaign results after launch — use performance-analyzer'). Clearly the top anchor; the level below would require a less explicit 'when'.

5 / 5

Trigger Term Quality

Includes verbatim natural user phrasings ('optimize our landing page for influencer traffic', 'fix our promo-code landing page', 'improve conversion from a creator campaign') plus keyword coverage across landing page, promo code, conversion, creator campaign, and Chinese synonyms ('落地页优化/达人流量转化提升'). Comprehensive natural-term coverage, not merely good coverage with a few missing terms.

5 / 5

Distinctiveness Conflict Risk

Occupies a clear niche (influencer-traffic landing pages) with distinct triggers and an explicit disambiguation against the sibling performance-analyzer skill. Minimal conflict risk; not merely 'mostly distinct' as at score 4.

5 / 5

Total

20

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 15 suspicious

Warning

Total

13

/

16

Passed

Repository

aaron-he-zhu/aaron-marketing-skills

Path

influencer/report/landing-optimizer/SKILL.md

Reviewed

Table of Contents

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