Conciseness

The body is dense and domain-specific (no explanations of concepts Claude already knows), but repeats the same instructions several times: 'via an authorized `operation: propose` request to `registry-events.py`' appears five times (Scope guard, Writes, step 5, Save Results), 'only narrative-registry writes canon' three times, and the category-narrative-mapper handoff is stated four times (Scope guard, Primary next skill, Reference Materials, Next Best Skill). This matches 'mostly efficient but includes some unnecessary explanation or could be tightened'; not 4 because the duplication is systematic rather than minor.

Actionability

Concrete, executable instruction guidance: exact memory paths (memory/narrative/narrative-baseline-mapper/YYYY-MM-DD-<topic>.md), specific tools (scripts/connectors/firecrawl.py, wayback.py), defined classification labels (aligned / drifted / contradictory / silent), an evidence rule, and copy-ready Quick Start prompts. Not 5: no example of the output baseline table, and the connector scripts and contract templates the steps depend on are not present in the bundle, so the guidance cannot be executed end-to-end as shipped.

Workflow Clarity

The seven numbered steps are clearly sequenced with checkpoints: establish the yardstick before reading gaps (step 3), 'a gap read without the quote is an assertion, not evidence' (step 4), ask-before-writing gates ('ask before writing', 'Do not write memory without asking'), and an explicit Done-when contract. Not 5: there is no error-recovery feedback loop (e.g., what to do when a scrape or robots pre-flight fails or a surface is unreachable) and no re-validation of the assembled baseline before handoff.

Progressive Disclosure

Sections are well organized and references are clearly signaled one level deep in a dedicated Reference Materials list, but the bundle ships no reference, script, or asset files — every link (../../../references/skill-contract.md, ../category-narrative-mapper/SKILL.md, ../../../CONNECTORS.md, ../../../SECURITY.md, scripts/connectors/firecrawl.py, etc.) points outside the skill directory and none resolve within the bundle. Core operating detail (handoff format, save-results template, connector recipes, security handling) lives in those unshipped files, so navigation breaks at runtime; this fits 'references present but' effectively unusable / could be better organized rather than the good-structure anchor at 4.

Specificity

Lists multiple concrete actions with comprehensive coverage: 'a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot'. The actions (inventory, per-surface gap read, drift-baseline snapshot) and the labeling scheme are all explicit; not below 5 because no concrete action is missing for this skill's scope.

Completeness

Explicitly answers both: what ('produces the narrative baseline — a surface-by-surface inventory... plus a per-surface gap read... and the drift-baseline snapshot') and when ('Use when the user asks to...') with three concrete trigger phrases. Matches the score-5 anchor exactly; a missing or weak 'when' clause would cap it at 3, which is not the case.

Trigger Term Quality

Good natural-phrase coverage with three quoted user utterances ('map what our surfaces say today', 'inventory our current messaging', 'find the gap between what we say and what we mean') plus concrete surface names (homepage, pricing, docs, decks, social bios, email footers) and Chinese synonyms. Not 5: misses common English variations users might say such as 'messaging audit', 'message inventory', or 'copy audit', so a few natural terms are absent.

Distinctiveness Conflict Risk

Clear niche (current-state surface inventory / drift baseline) with explicit negative boundaries — 'Not for authoring the canon — use message-system-architect; not for scoring the surfaces or running the vetoes — use narrative-quality-auditor' — that route adjacent intents to sibling skills, minimizing wrong-skill triggering. Matches the score-5 anchor; distinct triggers and routing are both explicit.