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email-sequence

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Quality

57%

Does it follow best practices?

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tessl review fix ./plugins/AI-Agents-Safe-Coding-Skills-claude/skills/email-sequence/SKILL.md

The canonical home for this skill is email-sequence in administrakt0r/AI-Agents-Safe-Coding-Skills

SKILL.md
Quality
Evals
Security

Quality

Content

50%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a dense, well-organized reference with genuinely actionable sequence templates, timing tables, and an output format, but it is roughly twice as long as it should be: generic copywriting guidance and near-duplicated onboarding/win-back content pad it out, and the entire Email Types Reference should be split into bundled files. The workflow is clear but lacks explicit validation checkpoints.

Suggestions

Move the 'Email Types Reference' and 'Email Audit Checklist' sections into a references/ file (e.g., references/email-types.md) and keep SKILL.md as an overview pointing to it, cutting context load by more than half.

De-duplicate the Onboarding Sequence template vs. the New Users Series (and 'Upgrade/Expand' vs. 'Upgrade to Paid') — keep one canonical version of each.

Trim the Email Copy Guidelines, Personalization, Segmentation, and Testing sections down to non-obvious specifics; guidance like 'short paragraphs' and 'conversational, not formal' is knowledge Claude already has.

Add an explicit validation checkpoint at the top of the workflow, e.g., 'Before writing any email, confirm trigger, audience, and primary conversion goal — ask the Questions to Ask if any is unknown.'

DimensionReasoningScore

Conciseness

The ~920-line body includes generic copywriting knowledge Claude already has ('Short paragraphs (1-3 sentences)', 'Mobile-first (most read on phone)', 'Read it out loud—does it sound human?') and substantial duplication — the Onboarding Sequence template (Emails 1-7, lines 236-270) nearly mirrors the New Users Series (lines 279-292), and 'Upgrade/Expand' overlaps 'Upgrade to Paid'. This matches anchor 2 ('several unnecessary explanations or padded sections'); it is not 3 because the duplication and generic filler go beyond minor tightening, and not 1 because the writing is dense bullet-lists rather than padded prose.

2 / 5

Actionability

For an instruction-only skill, the guidance is concrete and specific: per-email templates with day-level timing ('Email 1 (Day 0): Friendly notice, update payment link'), subject-line patterns with worked examples ('How to [achieve outcome] in [timeframe]'), and an explicit Output Format template (Sequence Overview + per-email fields + metrics plan). This matches anchor 4; it is not 5 because there is no fully worked example email body and some 'Copy approach' bullets remain high-level hints.

4 / 5

Workflow Clarity

A sequence exists (Initial Assessment → strategy → templates → Output Format → Questions to Ask), but checkpoints are implicit rather than explicit — nothing instructs Claude to confirm trigger/goal/audience before writing, and the 'Questions to Ask' section is a fallback list rather than a validation step. This matches anchor 3 ('sequence present but checkpoints missing or implicit'); it is not 4 because no verification gate is stated anywhere, and not 2 because the overall flow is coherent and well-ordered.

3 / 5

Progressive Disclosure

There are no bundle files at all — references/, scripts/, and assets/ are absent — so everything, including the ~400-line 'Email Types Reference' and the Email Audit Checklist that clearly belong in separate reference files, is inlined in SKILL.md and loaded into context every invocation. Internal structure is good (clear section headers, consistent per-type layout), which places this above anchor 2's header-less monolith, matching anchor 3 ('content that should be separate is inline'); it is not 4 because well over half the file is reference material that should live one level deep in bundled files.

3 / 5

Total

12

/

20

Passed

Description

48%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description communicates the domain and core task but reads like a persona prompt rather than a skill description: second-person 'You are an expert' voice, no 'Use when...' trigger guidance, and goal statements instead of a concrete capability list. It is serviceable but below the quality of the good examples on trigger coverage and completeness.

Suggestions

Rewrite in third person and enumerate concrete capabilities, e.g.: 'Designs and writes email sequences (welcome, lead nurture, re-engagement, onboarding, win-back), including timing, subject lines, and copy.'

Add an explicit trigger clause, e.g.: 'Use when the user asks to create, review, or improve an email sequence, drip campaign, newsletter, or lifecycle emails.'

Include natural synonyms users would say — 'drip campaign', 'newsletter', 'lifecycle emails', 'welcome series' — to strengthen trigger term coverage and distinctiveness.

DimensionReasoningScore

Specificity

The description names the domain ('email marketing and automation') and one concrete action ('create email sequences'), but 'nurture relationships, drive action, and move people toward conversion' is goal-flavored abstraction rather than concrete capability, matching anchor 3 — then the mandatory 1-point penalty for second-person voice ('You are an expert', 'Your goal is') applies, dropping it to 2. It is not anchor 1 because a real domain and action are named, and not unpenalized anchor 3 because the voice violation is explicit.

2 / 5

Completeness

The 'what' is clear ('create email sequences that nurture relationships... move people toward conversion'), but there is no 'Use when...' clause or equivalent trigger guidance, which caps completeness at 3 per the judging guidelines. It is not 4/5 because 'when' is entirely absent rather than weakly implied, and not 2 because the 'what' is stated, not vague.

3 / 5

Trigger Term Quality

Natural phrases like 'email sequences', 'email marketing', and 'automation' are present, but common variations users actually say are missing: 'newsletter', 'drip campaign', 'lifecycle emails', 'welcome series', 're-engagement'. This matches anchor 3 ('some relevant keywords but missing common variations or synonyms'); it is not 4 because the keyword set is thin, and not 2 because the terms present are natural rather than generic.

3 / 5

Distinctiveness Conflict Risk

'Email sequences' with 'email marketing and automation' carves out a mostly distinct niche with only minor overlap risk against closely related skills (e.g., generic copywriting or marketing skills), matching anchor 4. It is not 5 because 'drive action' and 'move people toward conversion' are broad conversion language that a general copywriting skill could also claim.

4 / 5

Total

12

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

skill_md_line_count

SKILL.md is long (932 lines); consider splitting into references/ and linking

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

14

/

16

Passed

Repository

administrakt0r/AI-Agents-Safe-Coding-Skills

Path

plugins/AI-Agents-Safe-Coding-Skills-claude/skills/email-sequence/SKILL.md

Reviewed

Table of Contents

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