launch-strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

Quality

40%

Does it follow best practices?

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tessl review fix ./skills/launch-strategy/SKILL.md

Quality

Content

44%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads more like a comprehensive marketing playbook than a concise, actionable skill for Claude. Its strengths are the structured five-phase framework, the ORB channel taxonomy, and the detailed checklists. However, it is excessively verbose with explanatory content Claude doesn't need, lacks concrete executable outputs (templates, scripts, example copy), and would benefit greatly from splitting detailed sections into separate bundle files.

Suggestions

Reduce the body to a concise overview (~100 lines) covering the ORB framework summary, five-phase sequence with goals, and the checklist. Move case studies, Product Hunt deep-dive, and post-launch details into separate bundle files (e.g., PRODUCT_HUNT.md, CASE_STUDIES.md, POST_LAUNCH.md).

Remove explanatory content Claude already knows (e.g., what owned/rented/borrowed channels are, why email lists compound in value) and replace with terse, actionable bullet points.

Add concrete, copy-paste-ready templates: a launch email draft, a Product Hunt tagline formula, a social media post template, and a sample onboarding email sequence outline.

Add decision criteria or validation checkpoints between phases (e.g., 'Advance to Beta when you have 10+ alpha testers and <3 critical bugs') to strengthen workflow clarity.

Dimension	Reasoning	Score
Conciseness	The skill is significantly verbose, explaining general marketing concepts (what owned/rented/borrowed channels are, why they matter) that Claude already knows. The core philosophy section, extensive case studies, and explanatory framing add substantial token overhead without providing novel, actionable instruction. Much of this reads like a marketing course rather than a concise skill reference.	2 / 5
Actionability	The skill provides structured frameworks (ORB, five phases) and checklists with specific actions, but lacks executable specificity—there are no code snippets, command-line tools, templates, or copy-paste-ready outputs. Guidance like 'create landing page' and 'optimize listing' is directional but not concrete enough to be immediately executable without further interpretation.	3 / 5
Workflow Clarity	The five-phase launch approach provides a clear sequence with defined goals per phase, and the launch checklist serves as a validation mechanism. However, there are no explicit feedback loops or error-recovery steps (e.g., what to do if a phase fails its goal), and the phases lack concrete decision criteria for when to advance. Since this is not a destructive/batch operation, the missing feedback loops don't trigger the cap at 3.	4 / 5
Progressive Disclosure	The content is a monolithic wall of ~300+ lines with no bundle files to offload detail into. The case studies, Product Hunt strategy, and post-launch marketing sections could easily be separate files. References to related skills exist at the bottom but the main body inlines everything, making it hard to navigate and bloating the token cost.	2 / 5
	Total	11 / 20 Passed

Description

36%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This description reads more like a persona prompt than a skill description. It uses second-person voice ('Your goal is to help users') instead of third-person, lacks concrete actions, and has no 'Use when...' trigger guidance. The domain is identifiable but the capabilities are expressed as vague outcomes rather than specific tasks the skill performs.

Suggestions

Replace vague outcome language with concrete actions, e.g., 'Creates launch timelines, drafts announcement emails, builds go-to-market checklists, writes changelog entries for SaaS product releases.'

Add an explicit 'Use when...' clause with trigger terms like 'product launch', 'feature announcement', 'go-to-market', 'GTM plan', 'release plan', 'rollout strategy'.

Rewrite in third-person voice ('Plans and executes SaaS product launches...') instead of second-person ('Your goal is to help users').

Dimension	Reasoning	Score
Specificity	Names the domain (SaaS product launches and feature announcements) but the actions are vague and aspirational ('build momentum, capture attention, convert interest into users') rather than concrete, actionable capabilities like 'create launch timelines' or 'draft announcement emails'.	2 / 5
Completeness	Has a vague 'what' (help users plan launches) but no explicit 'when' clause or trigger guidance. The description lacks a 'Use when...' clause, which per the rubric should cap completeness at 3, and the 'what' itself is too vague to merit even that.	2 / 5
Trigger Term Quality	Includes some relevant keywords like 'SaaS', 'product launches', and 'feature announcements' that users might naturally say, but misses common variations and synonyms like 'go-to-market', 'GTM', 'release plan', 'launch checklist', 'product release', or 'rollout'.	3 / 5
Distinctiveness Conflict Risk	The SaaS product launch focus provides some specificity, but the broad framing ('plan launches', 'capture attention', 'convert interest') could overlap with general marketing, copywriting, or product management skills.	3 / 5
	Total	10 / 20 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Repository: administrakt0r/AI-Agents-Safe-Coding-Skills
Path: skills/launch-strategy/SKILL.md
Commit: 57c135b

Reviewed: 4 days ago

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