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lead-magnets

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet", "gated content", "ebook", "checklist", etc.

Quality

80%

Does it follow best practices?

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SecuritybySnyk

Passed

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tessl review fix ./skills/lead-magnets/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured instruction-only strategy skill: dense decision tables, concrete heuristics, and a specified output format make it actionable, and detail is properly split into two real, one-level-deep reference files. Remaining gaps are minor — a few trimmable boilerplate/redundant lines and some promotion guidance that stays at the direction level.

Suggestions

Remove the 'You are an expert in lead magnet strategy' role-play line and the 'When to Use' section that duplicates the frontmatter description, and drop the duplicate 'cro' entry in Related Skills to tighten conciseness.

Operationalize the promotion and thank-you-page sections with the same specificity as the gating tables (e.g., concrete CTA placement patterns or example copy snippets) to lift actionability.

Add an explicit checkpoint before generating the strategy output (e.g., confirm goals, audience stage, and constraints with the user once context is gathered) to strengthen the workflow's feedback loop.

DimensionReasoningScore

Conciseness

The body is dominated by token-efficient tables and terse bullets carrying non-obvious domain data ('Every extra field reduces conversion by 5-10%', 'Content upgrades convert 2-5x better than generic sidebar CTAs'). Minor trimmable instances exist: the 'You are an expert in lead magnet strategy' role-play line, a 'When to Use' section duplicating the frontmatter description, a duplicated 'cro' entry in Related Skills, and brief restatements of well-known buyer-funnel basics.

4 / 5

Actionability

Concrete decision tables (format-to-effort-to-time, gating options, form-field trade-offs, delivery methods), specific named examples ('10-Point Website Audit Checklist', 'CRM Comparison Spreadsheet'), a concrete A/B testing list, and a five-part Output Format that specifies exactly what to deliver. Some sections (e.g., promotion tactics) list directions without operational specifics, keeping it below fully-executable.

4 / 5

Workflow Clarity

A clear sequence runs from checking product-marketing context, through four numbered context-gathering areas ('ask if not provided'), stage/format matching, gating, landing, promotion, and measurement, to a defined output structure. This is a planning skill with no destructive or batch operations, so no validation cap applies, but there are no explicit confirmation checkpoints before producing the strategy.

4 / 5

Progressive Disclosure

Both bundle references exist and are clearly signaled with markdown links ('For detailed creation guidance per format': references/format-guide.md; 'For detailed benchmarks by format and industry': references/benchmarks.md), are exactly one level deep, and appropriately split bulk detail (per-format creation guides, full benchmark tables) out of the overview while keeping only summary data inline.

5 / 5

Total

17

/

20

Passed

Description

75%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A solid description with an explicit, twice-stated trigger clause and natural quoted keywords anchored to a specific marketing niche. Its main weakness is that the capability statement is embedded in the when-clause rather than stated independently, and the trigger list ends with a vague 'etc.' instead of covering remaining natural synonyms.

DimensionReasoningScore

Specificity

The description names several concrete actions ('create, plan, or optimize') tied to a specific object ('a lead magnet for email capture or lead generation'). It falls short of 5 because it does not enumerate the fuller capability range the skill body covers (gating strategy, landing pages, promotion, measurement).

4 / 5

Completeness

The 'when' is explicit and stated twice with concrete trigger phrases, and the 'what' (create, plan, or optimize lead magnets) is explicit but grammatically nested inside the when-clause rather than stated as an independent capability statement, which keeps it below the clearly-both-answered anchor.

4 / 5

Trigger Term Quality

Natural quoted phrases 'lead magnet', 'gated content', 'ebook', 'checklist' plus 'email capture' and 'lead generation' give good keyword coverage. A few natural variants are missing ('freebie', 'opt-in offer') and the trailing 'etc.' is vague, so it does not reach comprehensive coverage.

4 / 5

Distinctiveness Conflict Risk

It occupies a clear niche (lead magnets for lead generation) with distinct trigger phrases. Minor overlap risk remains because broad content terms like 'ebook' or 'checklist' said alone could also invoke content-writing or copywriting skills.

4 / 5

Total

16

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

administrakt0r/AI-Agents-Safe-Coding-Skills

Path

skills/lead-magnets/SKILL.md

Reviewed

Table of Contents

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