brand-guidelines

When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.

Quality

81%

Does it follow best practices?

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The risk profile of this skill

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized instruction-only skill body with concrete audit checklists, artifact specs, and a clean one-level-deep reference structure. The main weakness is mild verbosity from role-setting and motivational prose that could be tightened without losing clarity.

Suggestions

Trim the opening role-setting paragraph ('You are an expert in brand identity…') and the motivational sentences in the Communication section ('Brand consistency is not a design preference — it's a trust signal. Every deviation…') to improve token efficiency.

Replace the generic step 'Always check for consistency before creativity' with a concrete checkpoint action tied to the audit checklist (e.g., 'Run the Quick Audit Checklist before delivering any artifact').

Tighten the Proactive Triggers section by leading with the concrete trigger condition and dropping the trailing rationale clauses where they restate the obvious.

Dimension	Reasoning	Score
Conciseness	Mostly efficient with clear sections, but the role-setting intro ('You are an expert in brand identity…') and motivational prose in Communication ('Brand consistency is not a design preference — it's a trust signal. Every deviation from guidelines erodes recognition.') add unnecessary padding that could be trimmed.	3 / 5
Actionability	Concrete, executable guidance throughout: a checkbox Quick Audit Checklist, an Output Artifacts table with formats, and specific direction ('name the exact color code, font weight, and pixel measurement') — minor gaps only, appropriate for an instruction-only skill.	4 / 5
Workflow Clarity	A clear 4-step 'How to Use This Skill' sequence plus the audit checklist serving as a checkpoint gives a coherent flow with most checkpoints present; this is an advisory/audit skill rather than a destructive or batch operation, so the validation cap does not apply.	4 / 5
Progressive Disclosure	Clear overview body with a well-signaled one-level-deep reference ('→ See references/brand-identity-and-framework.md for details') that exists as a real file, with detailed Anthropic identity content appropriately split out of SKILL.md.	5 / 5
	Total	16 / 20 Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description that explicitly covers both what the skill does and when to use it, with an extensive set of natural trigger terms. The only weakness is that the action verbs (apply/document/enforce) are somewhat generic and a few triggers lightly overlap with adjacent design/copy skills.

Dimension	Reasoning	Score
Specificity	Lists concrete verbs ('apply, document, or enforce brand guidelines') plus comprehensive coverage areas ('color systems, typography, logo rules, imagery guidelines, and tone matrix'), but the verbs are generic rather than sharply distinct actions, leaving minor gaps versus a 5.	4 / 5
Completeness	Explicitly answers both 'what' ('Covers color systems, typography, logo rules, imagery guidelines, and tone matrix') and 'when' ('When the user wants to apply, document, or enforce…' plus 'Also use when the user mentions…') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive natural trigger terms including synonyms ('brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' 'company design standards') that users would naturally say.	5 / 5
Distinctiveness Conflict Risk	Clear brand-specific niche with distinct triggers and minimal conflict risk, though voice/tone triggers overlap slightly with copywriting and visual triggers with canvas-design, keeping it just below a 5.	4 / 5
	Total	18 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/brand-guidelines/SKILL.md
Commit: 19392f7

Reviewed: ~1 hour ago

Table of Contents

Discovery Implementation Validation

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