Conciseness

The body avoids explaining concepts Claude already knows and is mostly dense, but it could be tightened: the 7 quoted voice scripts run ~30 lines, meta-fluff like "(each cites 7+ sources)" / "(8 sources)" adds nothing actionable, and time-sensitive metadata ("Version: 2.7.3") sits in the footer rather than a deprecation/old-patterns section. Matches 'mostly efficient but includes some unnecessary explanation or could be tightened' rather than the minor-trims anchor at 4.

Actionability

Concrete artifacts are named (aeo_audit.py, aeo_optimizer.py, citation_tracker.py with modes and ledger actions) and hard rules give decision criteria, but no executable guidance appears — no invocation syntax, example commands, or expected output format for any tool. This matches 'some concrete guidance but incomplete; missing key details'; score 4 would require mostly executable commands with minor gaps.

Workflow Clarity

The sequence is present (minimal intake Q1-Q3 one per turn → audit before optimize → apply fixes → citation ledger over 4-12 weeks) and gating rules exist (85+ YMYL threshold, 'refuse to optimize below threshold'). But checkpoints are implicit rather than explicit validation steps — there is no verify-output step (e.g., re-audit the optimized variant, confirm citations are real before adding to the ledger is stated as a rule but not as a workflow step), matching 'sequence present but checkpoints missing or implicit'.

Progressive Disclosure

Good structure: the body is an overview with clearly signaled one-level-deep references to the aeo skill's docs (aeo_eeat_canon.md, llm_citation_patterns.md, aeo_vs_seo.md) each with a one-line description. However, those paths point into 'marketing-skill/skills/aeo/' which does not exist in this bundle, so navigation cannot be fully verified — minor organization gaps keep it at the 'good structure' anchor rather than 5.

Specificity

The description lists multiple concrete actions — "runs E-E-A-T audit", "generates optimization variants in conservative/balanced/aggressive modes", "maintains a citation tracking ledger", "calibrates thresholds" across 8 industries — with comprehensive coverage of the skill's capabilities. This matches the anchor for multiple specific concrete actions with comprehensive coverage; score 4 would require minor gaps in coverage, but audit, optimization, tracking, industry calibration, and SEO-compatibility are all named.

Completeness

Both halves are explicit: what it does ("Orchestrates the aeo skill — runs E-E-A-T audit, generates optimization variants... maintains a citation tracking ledger") and when to use it ("Use when content needs to be optimized for citation by AI language models... rather than for traditional search rankings"). This matches the top anchor with concrete trigger phrases; score 4 would require the 'when' to be less explicit, which it is not.

Trigger Term Quality

Strong natural keywords: "citation by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral)", "AEO", "SEO", "search rankings", "E-E-A-T". A few natural terms users might say are missing (e.g., "AI search", "get cited by ChatGPT", "generative engine optimization"), so it sits between "good coverage with a few missing" (4) and fully comprehensive (5).

Distinctiveness Conflict Risk

It carves out a clear niche and actively de-conflicts: "Distinguishes AEO from SEO and refuses to optimize for one channel at the expense of the other", and the trigger explicitly excludes "traditional search rankings". Minimal conflict risk with adjacent SEO skills; matches the clear-niche anchor.