paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Quality

91%

Does it follow best practices?

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Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A thorough, highly actionable marketing skill body with executable scripts, concrete frameworks, and well-organized one-level-deep references. The main improvement opportunity is reducing redundancy between the Common Mistakes and Proactive Triggers sections and earlier guidance.

Suggestions

Consolidate overlapping guidance: 'Common Mistakes to Avoid' and 'Proactive Triggers' restate targeting/optimization points already covered — trim to unique signal or cross-reference.

Add an explicit pre-launch validation gate (e.g. 'Only launch after every Universal Pre-Launch Checklist item is verified') to give the workflow a clear checkpoint.

Link the existing references/copy-frameworks.md from the Ad Copy Frameworks section so the unused bundle file is discoverable.

Dimension	Reasoning	Score
Conciseness	Dense, mostly actionable tables and lists with little generic concept explanation, but ~250 lines with some redundancy — 'Common Mistakes' restates targeting/optimization points and 'Proactive Triggers' restates earlier guidance — that could be trimmed.	4 / 5
Actionability	Fully executable tool invocations with real argument values (roas_calculator.py --spend 5000 --revenue 18000…; ad_health_scorer.py --checks checks.json --platform meta) plus concrete copy frameworks, naming conventions, budget percentages, and numbered diagnostic steps.	5 / 5
Workflow Clarity	Clear sequenced workflows (Before Starting context gathering, bid strategy progression 1-4, pre-launch checklist, weekly review) with checklists; minor gap is no explicit validate-then-proceed gate, though the advisory (non-destructive) nature softens that.	4 / 5
Progressive Disclosure	Body is an overview pointing to four verified one-level-deep references (ad-copy-templates, audience-targeting, scoring-system, platform-setup-checklists) plus two directly-invoked scripts, all clearly signaled with descriptive lead-ins.	5 / 5
	Total	18 / 20 Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description that explicitly states capabilities and provides rich natural-language triggers with synonyms. The only soft spot is minor overlap with sibling creative-focused skills on shared 'ad copy/creative' triggers.

Suggestions

Disambiguate from the ad-creative skill by scoping triggers, e.g. 'paid ad copy' / 'ad creative for paid campaigns' rather than bare 'ad copy, ad creative'.

Dimension	Reasoning	Score
Specificity	Lists named platforms (Google Ads, Meta, LinkedIn, Twitter/X) plus multiple concrete actions — 'campaign strategy, ad creation, audience targeting, and optimization' — giving comprehensive coverage of the domain's capabilities.	5 / 5
Completeness	Explicitly answers both what ('This skill covers campaign strategy, ad creation, audience targeting, and optimization') and when ('When the user wants help with paid advertising campaigns… Also use when the user mentions…') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive natural trigger terms including synonyms — 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting' — plus platform names a user would actually say.	5 / 5
Distinctiveness Conflict Risk	Clear paid-advertising niche with platform-specific triggers and minimal broad conflict, but 'ad copy'/'ad creative' triggers overlap with a sibling ad-creative skill, posing minor collision risk.	4 / 5
	Total	19 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/paid-ads/SKILL.md
Commit: 19392f7

Reviewed: ~1 hour ago

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