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brand-expert

Expert en arquitectura completa Brand Studio (post-refactor field-contract-platform): identity, visuals, story, strategy, positioning, narrative (StoryBrand), brand_personality (Jung), communication_assets, contact, team, testimonials, authority_vault. Incluye PersonalityProfile (3-pilar engine) + BuyerPersona (multi-persona). Habla lenguaje de negocio. Use cuando user pide modificar/agregar fields/secciones/buyer-personas/voice-tone/posicionamiento/narrativa/credenciales/equipo/testimonios. Triggers: 'cambiar voz', 'tono de marca', 'arquetipo', 'StoryBrand', 'narrativa', 'posicionamiento', 'UVP', 'unique value proposition', 'buyer persona', 'avatar', 'historia de marca', 'misión', 'visión', 'identidad visual', 'colores marca', 'logo', 'paleta', 'testimonios', 'autoridad', 'credenciales', 'equipo', 'instructor', 'methodology', 'metodología', 'pilares', 'agregar campo brand', 'modificar marca', 'fusionar buyer persona'.

73

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A dense, highly actionable body: every SOP is executable with exact paths, commands, and validation gates, and the writing style is aggressively token-efficient. The main weakness is progressive disclosure — with one exception, all reference material (large field catalogs) is inlined rather than split into references/ files.

Suggestions

Move the large field catalogs inlined in the body — the BrandIdentity 30+ field list, the 18 legal/compliance fields, and the full BuyerPersona schema — into reference files under references/ (e.g. references/brand-identity-fields.md, references/buyer-persona-schema.md), keeping only the aggregate map and per-SOP decision guidance in SKILL.md.

Consolidate the zero-touch copilot guidance: the 'Cosas que DEBE inform al copilot' table and the trailing 'Resumen' paragraph restate points already made in the SOPs — keep one authoritative table and cut the repetition to reduce tokens.

Consider promoting other on-demand material signaled in the body (e.g. the PersonalityCompiler 5-block output contract or the StoryBrand element checklist) into references/ files listed under 'Project invariants' so the main body stays a navigable overview.

DimensionReasoningScore

Conciseness

The body is written in a deliberately telegraphic style (tables, 'zero-touch', 'Nunca tocar') with no explanation of concepts Claude already knows. Minor redundancy remains: the 'Cosas que DEBE inform al copilot' table and the 'Resumen' paragraph restate zero-touch/reactivity points already made inside the SOPs. Matches the 4 anchor (efficient, minor trimmable passages); not 5 because of that duplication.

4 / 5

Actionability

Fully executable guidance throughout: exact file paths with line refs ('brand/domain/field_contract.py:255'), a copy-paste-ready Override(...) code block, exact pytest/vitest commands, a concrete API endpoint ('POST /api/v1/brand/buyer-personas'), and even the exact web-search query strings to use. Matches the 5 anchor for copy-paste-ready coverage of common cases.

5 / 5

Workflow Clarity

Each business operation has a numbered SOP with explicit validation checkpoints: tests gates to 'correr siempre tras cambio', pre-code clarification questions, an error-recovery loop for baseline tests ('si descripción cambia → update baseline (intencional, doc en commit)'), and a final report step (files touched + assets to regenerate). Matches the 5 anchor including feedback loops for risky ops like field drops and persona merges.

5 / 5

Progressive Disclosure

Only one bundle reference exists (references/form-runtime-array.md, correctly placed and clearly signaled under 'Project invariants (read on demand)'), while ~400 lines of field catalogs (BrandIdentity 30+ fields, the 18 legal fields, the full BuyerPersona schema) are inlined in the body — content that would fit better in reference files. Matches the 3 anchor: references present and signaled, but content that should be separate is inline; not 4 because the bulk of reference material lives in the SKILL.md body itself.

3 / 5

Total

17

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it answers what the skill covers and when to invoke it, with a comprehensive list of natural Spanish trigger phrases including synonyms. Its only weaknesses are generic triggers ('avatar', 'logo', 'paleta', 'metodología') with overlap risk against sibling expert skills, and heavy internal jargon that makes it long.

DimensionReasoningScore

Specificity

The description enumerates the full capability surface concretely: "identity, visuals, story, strategy, positioning, narrative (StoryBrand), brand_personality (Jung), communication_assets, contact, team, testimonials, authority_vault" plus "PersonalityProfile (3-pilar engine) + BuyerPersona (multi-persona)" and the modify/add actions. Coverage is comprehensive across every aggregate, matching the 5 anchor rather than the 4 anchor's 'minor gaps'.

5 / 5

Completeness

Both 'what' and 'when' are explicit: the what is the Brand Studio architecture expertise with the listed aggregates, and the when is "Use cuando user pide modificar/agregar fields/secciones/buyer-personas/voice-tone/posicionamiento/narrativa/credenciales/equipo/testimonios" followed by a concrete trigger list. Clearly matches the 5 anchor; the 4 anchor's weaker 'when' does not apply.

5 / 5

Trigger Term Quality

The trigger list is comprehensive and natural for the target user: 'cambiar voz', 'tono de marca', 'arquetipo', 'StoryBrand', 'narrativa', 'posicionamiento', 'UVP', 'unique value proposition', 'buyer persona', 'historia de marca', 'misión', 'visión', 'colores marca', 'logo', 'paleta', 'testimonios', 'credenciales', 'equipo', 'fusionar buyer persona' — including synonyms (UVP + unique value proposition). Matches the 5 anchor for comprehensive natural-term coverage.

5 / 5

Distinctiveness Conflict Risk

The niche (Brand Studio backend architecture) is clearly distinct from general skills, but broad triggers like 'avatar', 'logo', 'paleta', 'metodología', and 'pilares' could fire when peer skills (offer-expert, content-hunter, sales-agent-expert) are better fits — minor overlap risk, matching the 4 anchor. Not 5 because those generic terms lack scoping; not 3 because the bulk of triggers are brand-specific.

4 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

alpacapurpura/ap_sales_agent

Path

.claude/skills/brand-expert/SKILL.md

Reviewed

Table of Contents

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