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aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

68

Quality

81%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The skill is well-organized and highly actionable with a clear phased workflow and proper progressive-disclosure references to real bundle files. Its main weakness is conciseness: substantial spec and field-list content is duplicated inline when it already exists in the reference files, inflating the token budget.

Suggestions

Move the full Apple/Google field lists and the 'Platform-Specific Rules — Key Facts' bullets into the existing references/apple-specs.md and references/google-play-specs.md, keeping only the handful of facts Claude needs at decision time in SKILL.md.

Collapse the 'What Apple Indexes vs What Google Indexes' table into the relevant spec reference file, or reduce it to the 2-3 rows that actually change scoring decisions.

Make the workflow's validation explicit: add a 'Verify you have all 6 dimension scores before generating the report' checkpoint in Phase 4 to formalize the feedback loop.

DimensionReasoningScore

Conciseness

The body is thorough but noticeably padded — the full Apple/Google field lists, the platform-specific rules section, and the indexed-fields table repeat specs that already live in references/apple-specs.md and references/google-play-specs.md, so a meaningful amount of token weight is spent on content Claude could pull from the bundle files.

3 / 5

Actionability

Provides concrete executable guidance — specific URL patterns, WebFetch instructions, exact char limits, screenshot steps, and a defined scoring rubric with weights and grade bands — with only minor gaps (e.g., no copy-paste command examples for the screenshot step).

4 / 5

Workflow Clarity

The four-phase sequence (fetch → assess brand tier → score → report) is clearly laid out with explicit checkpoints and a Common Issues checklist, though validation/feedback loops are implicit rather than the explicit 'validate → fix → retry' pattern the 5-anchor requires.

4 / 5

Progressive Disclosure

Good structure with one-level-deep references clearly signaled (scoring-criteria.md, apple-specs.md, google-play-specs.md, benchmarks.md, report-template.md — all real files in ./references/), but a fair amount of detail (full spec tables, platform facts) is inlined in SKILL.md that could live entirely in those reference files.

4 / 5

Total

15

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is comprehensive and well-structured, explicitly covering both what the skill does and a broad range of natural trigger phrases, plus URL-based invocation. Its only minor weakness is slight overlap risk with adjacent marketing/conversion skills on a few generic conversion-related triggers.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'audit or optimize an App Store or Google Play listing,' 'scores metadata, visuals, and ratings,' 'produces a prioritized action plan' — with comprehensive coverage of what the skill does.

5 / 5

Completeness

Explicitly answers both 'what' (audit/optimize listings, score metadata/visuals/ratings, produce action plan) and 'when' (shares URL, mentions ASO audit and many concrete trigger phrases), matching the 5-anchor example structure.

5 / 5

Trigger Term Quality

Includes a rich set of natural phrases users would actually say — 'ASO audit,' 'optimize my app listing,' 'why aren't people downloading my app,' 'app store ranking' — plus URL-trigger guidance, covering synonyms and variations comprehensively.

5 / 5

Distinctiveness Conflict Risk

Occupies a clear niche (App Store / Google Play ASO) with distinct triggers and minimal conflict risk; not quite a 5 because 'optimize my app listing' or 'improve app conversion' could loosely overlap with general landing-page/CRO skills, though the store-specific framing largely disambiguates.

4 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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