co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

Quality

81%

Does it follow best practices?

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Securityby

Passed

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Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

An actionable, well-structured strategy skill with templates, tables, and a phase checklist. The main weakness is redundancy: the partnership-types taxonomy and flagship stats appear both inline and in the reference file, inflating the token budget.

Suggestions

Remove the duplicated partnership-types table, 'flagship proof' stats, and 'standout moves' block from the body — keep only a one-line summary plus the link to references/partnership-types.md, since the full taxonomy lives there.

In the 'Approaching Potential Partners' section, convert the 'What to Prepare' list into a numbered pre-call checklist with an explicit gate (e.g., 'Do not send the outreach email until items 1–5 are ready') to add a validation checkpoint.

Tighten the 'Brainstorming Partner Campaigns' campaign-idea prompts — the five open questions could be condensed to two or three directive prompts to reduce token cost without losing idea generation.

Dimension	Reasoning	Score
Conciseness	Mostly efficient tables and frameworks with no Claude-already-knows padding, but the partnership-types table plus 'flagship proof' stats and 'standout moves' are duplicated from references/partnership-types.md, adding avoidable tokens.	3 / 5
Actionability	Concrete, copy-paste-ready assets (cold outreach template, agreement outline, scoring table, phase checklist) with only minor gaps where guidance is question-prompt rather than directive.	4 / 5
Workflow Clarity	Logical section sequence from partner identification through measurement, consolidated by a phased checklist; no explicit validate-then-proceed feedback loops, but the operation is non-destructive so that cap does not apply.	4 / 5
Progressive Disclosure	Well-signaled one-level reference ('see references/partnership-types.md') with clear section structure; held back from 5 because the referenced content is partly inlined rather than cleanly split.	4 / 5
	Total	15 / 20 Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that concretely states capabilities, supplies abundant natural trigger phrases, and routes edge cases to sibling skills. Voice is third-person throughout, so no specificity penalty applies.

Dimension	Reasoning	Score
Specificity	Lists several concrete actions ('find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities') but stops at three; minor gaps versus a fully comprehensive action set.	4 / 5
Completeness	Explicitly answers both what (find/plan/brainstorm partnerships) and when ('Use when the user says...') with concrete trigger phrases and boundary routing.	5 / 5
Trigger Term Quality	Comprehensive natural trigger coverage including synonyms and phrasings users actually say ('co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'cross-promotion,' 'co-brand').	5 / 5
Distinctiveness Conflict Risk	Clear co-marketing niche with distinct triggers, plus explicit disambiguation ('For customer referral programs, see referrals. For launch-specific partnerships, see launch.') minimizing conflict with adjacent skills.	5 / 5
	Total	19 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
relative_links	Relative link issues: 4 suspicious	Warning

	Total	15 / 16 Passed

Repository: coreyhaines31/marketingskills
Path: skills/co-marketing/SKILL.md
Commit: 5b2c000

Reviewed: 3 days ago

Table of Contents

Discovery Implementation Validation

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