content-strategy
tessl i github:coreyhaines31/marketingskills --skill content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
Review Score
88%
Validation Score
13/16
Implementation Score
85%
Activation Score
90%
Generated
Validation
Total
13/16Score
Passed| Criteria | Score |
|---|---|
metadata_version | 'metadata' field is not a dictionary |
license_field | 'license' field is missing |
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata |
Implementation
Suggestions 2
Score
85%Overall Assessment
This is a strong, actionable content strategy skill with excellent workflow clarity and progressive disclosure. The prioritization framework with weighted scoring and the buyer-stage keyword modifiers are particularly valuable concrete tools. The main weakness is moderate verbosity—some explanatory content could be trimmed since Claude understands marketing concepts without detailed definitions.
Suggestions
- Trim explanatory text in 'Searchable vs Shareable' section—Claude understands these concepts; focus on the actionable criteria lists only
- Consolidate the 'Content Types' section by removing descriptive text and keeping only the formulas/structures (e.g., 'Use-Case Content: [persona] + [use-case]' without the explanation)
| Dimension | Score | Reasoning |
|---|---|---|
Conciseness | 2/3 | The skill is comprehensive but includes some redundant explanations (e.g., explaining what searchable vs shareable means when Claude would understand this). The content is well-organized but could be tightened—some sections like 'Content Types' repeat concepts that are self-evident to Claude. |
Actionability | 3/3 | Provides highly concrete guidance with specific formulas (persona + use-case), exact keyword modifiers by buyer stage, scoring templates with weighted percentages, and clear output formats. The search query examples (site:reddit.com [topic]) are copy-paste ready. |
Workflow Clarity | 3/3 | Clear sequential process: gather context → identify pillars → research keywords → ideate content → prioritize with scoring matrix → output structured deliverables. The 'Before Planning' section establishes a clear starting checkpoint, and the prioritization framework provides explicit decision criteria. |
Progressive Disclosure | 3/3 | Well-structured with clear sections progressing from context gathering to execution. References to related skills (copywriting, seo-audit, programmatic-seo) are one level deep and clearly signaled. Content is appropriately contained in a single file given its scope as a planning skill. |
Activation
Suggestions 1
Score
90%Overall Assessment
This is a well-crafted skill description with strong trigger term coverage and excellent completeness. It clearly defines when to use this skill versus related skills like copywriting and seo-audit. The main weakness is that the capability descriptions could be more concrete and specific about what actions the skill actually performs.
Suggestions
- Add more specific concrete actions like 'create topic clusters,' 'identify content gaps,' 'develop editorial calendars,' or 'map content to buyer journey stages' to improve specificity.
| Dimension | Score | Reasoning |
|---|---|---|
Specificity | 2/3 | Names the domain (content strategy) and mentions some actions like 'plan a content strategy, decide what content to create, figure out what topics to cover' but these are somewhat general and not highly concrete actions like 'create topic clusters' or 'analyze content gaps.' |
Completeness | 3/3 | Clearly answers both what (plan content strategy, decide what to create, figure out topics) and when (explicit 'Use when' equivalent with trigger phrases). Also helpfully distinguishes from related skills (copywriting, seo-audit). |
Trigger Term Quality | 3/3 | Excellent coverage of natural trigger terms users would say: 'content strategy,' 'what should I write about,' 'content ideas,' 'blog strategy,' 'topic clusters,' 'content planning' - these are realistic phrases users would naturally use. |
Distinctiveness Conflict Risk | 3/3 | Explicitly differentiates from related skills (copywriting for individual pieces, seo-audit for SEO-specific work) and has distinct trigger terms focused specifically on planning and strategy rather than execution. |