content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.
90
87%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Advisory
Suggest reviewing before use
Quality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description with excellent trigger term coverage and clear differentiation from related skills. The main weakness is that the 'what it does' portion could be more specific about concrete deliverables or actions (e.g., 'creates topic clusters, builds editorial calendars, identifies content gaps'). The explicit cross-references to related skills are a notable strength for reducing conflict risk.
Suggestions
Add more specific concrete actions/deliverables at the beginning, such as 'Creates topic clusters, builds editorial calendars, identifies content gaps, maps content pillars to business goals.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain (content strategy/planning) and mentions actions like 'plan a content strategy,' 'decide what content to create,' and 'figure out what topics to cover,' but these are somewhat general rather than listing multiple concrete specific actions like 'create topic clusters, build editorial calendars, map content pillars.' | 2 / 3 |
Completeness | Clearly answers both what (planning content strategy, deciding what content to create, figuring out topics) and when (explicit 'Use when' equivalent at the start plus extensive trigger term list). Also helpfully distinguishes from related skills (copywriting, seo-audit, social-content). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'content strategy,' 'what should I write about,' 'content ideas,' 'blog strategy,' 'topic clusters,' 'content planning,' 'editorial calendar,' 'content marketing,' 'content roadmap,' 'blog topics,' 'content pillars,' and the very natural 'I don't know what to write.' | 3 / 3 |
Distinctiveness Conflict Risk | Explicitly differentiates itself from related skills (copywriting for writing, seo-audit for SEO, social-content for social media) and focuses on the planning/strategy phase rather than execution, creating a clear niche with distinct boundaries. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, well-structured content strategy skill that provides actionable frameworks, concrete templates, and clear workflows. The prioritization scoring matrix and keyword modifier lists are particularly valuable. Minor verbosity in explanatory sections (searchable vs shareable definitions) could be trimmed, but overall the skill effectively balances comprehensiveness with usability.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is comprehensive but includes some explanatory content that Claude would already know (e.g., basic definitions of searchable vs shareable content, general content marketing concepts). Some sections could be tightened, though the overall structure is efficient. | 2 / 3 |
Actionability | Provides highly concrete guidance with specific formulas, templates, scoring matrices, and exact search query patterns (e.g., 'site:reddit.com [topic]'). The keyword modifier lists, pillar structures, and prioritization scoring template are immediately usable. | 3 / 3 |
Workflow Clarity | Clear sequential process: gather context → identify pillars → research topics → prioritize using scoring matrix → output structured deliverables. The 'Before Planning' section establishes a clear starting checkpoint, and the prioritization framework provides explicit decision criteria. | 3 / 3 |
Progressive Disclosure | Well-organized with clear sections, appropriate use of references (headless-cms.md), and explicit pointers to related skills for adjacent tasks. Content is appropriately scoped to strategy planning with clear handoffs to other skills for execution. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.