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copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

75

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

Actionable, well-structured content with good progressive disclosure via real reference files. The main weakness is mild verbosity in the best-practices and voice/tone sections, where some guidance restates widely-known copywriting advice.

Suggestions

Tighten the 'Best Practices' and 'Voice and Tone' sections — guidance like 'Get to the point,' 'use rhetorical questions,' and 'pepper in humor' largely restates knowledge Claude already has and could be cut or condensed.

Consider moving the extended CTA examples and page-specific guidance table into a reference file to further reduce inline token weight while keeping the core framework in SKILL.md.

Replace prose-style principle restatements with the tightest possible rule + one example pattern, since the skill already does this well in 'Writing Style Rules' (e.g., 'Simple over complex').

DimensionReasoningScore

Conciseness

Well-organized and avoids explaining concepts Claude already knows, but the ~245-line body includes guidance that leans on widely-known ideas ("Get to the point," use rhetorical questions/analogies/humor) and could be tightened.

2 / 3

Actionability

Provides concrete, copy-paste-ready material: headline formula templates ("{Achieve outcome} without {pain point}"), the CTA formula "[Action Verb] + [What They Get] + [Qualifier]," strong/weak CTA lists, and before/after Slack examples.

3 / 3

Workflow Clarity

Clear sequenced flow (Before Writing → Principles → Style → Structure → Output Format) with a Quick Quality Check checkpoint; no destructive/batch operations exist, so the validation-gating caveat does not apply.

3 / 3

Progressive Disclosure

Overview content kept inline while detail is pushed one level deep to clearly signaled, verified references (copy-frameworks.md, natural-transitions.md), both of which exist.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: third-person, concrete actions, natural trigger phrases, and explicit what/when guidance with clear disambiguation from adjacent skills.

DimensionReasoningScore

Specificity

Lists multiple concrete actions ("write, rewrite, or improve marketing copy") across an explicit enumeration of page types (homepage, landing, pricing, feature, about, product).

3 / 3

Completeness

Clearly answers both what (write/rewrite/improve marketing copy) and when, with explicit "Also use when the user says…" and "Use this whenever…" trigger clauses.

3 / 3

Trigger Term Quality

Excellent coverage of natural phrases users would say ("write copy for," "headline help," "CTA copy," "value proposition," "this copy is weak," "make this more compelling").

3 / 3

Distinctiveness Conflict Risk

Distinct website-copywriting niche with explicit disambiguation ("For email copy, see emails… For popup copy, see popups… For editing existing copy, see copy-editing"), unlikely to conflict.

3 / 3

Total

12

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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