copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
92
87%
Does it follow best practices?
Impact
94%
1.06xAverage score across 6 eval scenarios
Passed
No known issues
Evaluation results
84%
11%Landing Page Copy for a Project Management Tool
Full landing page output format
Sections organized
100%
100%
Annotations present
0%
100%
Headline alternatives
0%
100%
CTA alternatives
0%
0%
No weak CTA verbs
100%
100%
Strong CTA formula
100%
100%
Core sections present
100%
100%
Benefits over features
87%
100%
Specific numbers used
100%
100%
No exclamation points
100%
100%
Subheadline constrained
100%
0%
No vague buzzwords
100%
100%
100%
2%Rewrite Homepage Copy for Clarity and Conversion
Writing style rules
Active voice in hero
100%
100%
Active voice in benefits
90%
100%
Simple vocabulary
100%
100%
No hedge words
100%
100%
No vague buzzwords
100%
100%
No AI tell phrases
100%
100%
Concise subheadline
100%
100%
No exclamation points
100%
100%
Specificity over vagueness
90%
100%
Rewritten CTA improved
100%
100%
90%
3%Pricing Page Copy for a Content Scheduling SaaS
Pricing page and CTA copy
Recommended plan signalled
75%
100%
Plan selection addressed
100%
100%
No weak CTAs
100%
100%
Strong CTA formula
100%
100%
Voice and tone note
0%
0%
SEO page title
100%
100%
SEO meta description
100%
100%
Closing section present
100%
100%
No exclamation points
100%
100%
No AI tell phrases
100%
100%
100%
4%Feature Page: Smart Contract Auditing
Feature page copy
Feature→benefit→outcome chain
90%
100%
Use cases present
100%
100%
Clear try/buy path
100%
100%
Strong CTA formula
100%
100%
CTA alternatives provided
100%
100%
Headline alternatives provided
100%
100%
Benefit-framed headlines
75%
100%
Specific claims over vague claims
100%
100%
No exclamation points
100%
100%
Annotations present
100%
100%
Active voice in hero
100%
100%
No fabricated proof
85%
100%
No weak vocabulary
100%
100%
92%
-6%Homepage Rewrite: Document Automation Platform
Homepage copy for multiple audiences
Multiple audience paths
100%
100%
Broadest value prop leads
100%
100%
Customer language used
100%
100%
Rhetorical question present
100%
0%
Voice and tone documented
88%
100%
Headline alternatives provided
100%
100%
No generic buzzwords
100%
100%
Specific over vague
100%
100%
Strong CTA formula
100%
100%
No exclamation points
100%
100%
Benefits over features
87%
100%
One idea per section
100%
100%
100%
21%Landing Page: Time-Tracking Tool for Agencies
Landing page sections and transitions
Headline matches traffic source
90%
100%
Single message focus
100%
100%
Single CTA throughout
25%
100%
Problem section opening phrase
0%
100%
Problem section specifics
100%
100%
How It Works numbered
62%
100%
How It Works outcome-oriented
87%
100%
Benefits headline + body format
100%
100%
No AI-tell transitions
100%
100%
Customer language used
100%
100%
No exclamation points
100%
100%
Copy-notes documents structure
100%
100%
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Evaluated
- Agent
- Claude Code
- Model
- Claude Sonnet 4.6
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