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cro

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

73

Quality

90%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable CRO framework that respects token budget, provides concrete copy patterns and examples, and uses clean one-level-deep progressive disclosure to offload detail into real reference files. The main gap is the absence of explicit validation checkpoints in the analysis workflow, which is acceptable for an advisory skill but keeps workflow clarity just below the top anchor.

DimensionReasoningScore

Conciseness

Mostly lean, action-oriented checklists that assume Claude's competence with no padded concept explanations (no 'what is a conversion rate' filler), but a few enumerative sections (Experiment Ideas, Types to look for) could be tightened and the Experiment Ideas section lightly overlaps the main framework.

4 / 5

Actionability

Highly actionable for an instruction-only skill: concrete headline patterns ('Get [desired outcome] without [pain point]'), weak-vs-strong CTA copy examples, an ordered impact-ranked framework, and a defined structured output format covering the common cases.

5 / 5

Workflow Clarity

Clear sequenced workflow (Initial Assessment → 7-dimension framework in impact order → structured output → page-specific frameworks) with explicit ordering, but no explicit validation/checkpoint steps such as confirming page type or traffic source before analyzing; the destructive-batch cap does not apply since CRO work is advisory.

4 / 5

Progressive Disclosure

SKILL.md is an overview that clearly signals two one-level-deep, real bundle files (references/experiments.md, references/form.md, both confirmed present) with descriptive lead-ins, and appropriately splits detailed experiment and form content out of the main body.

5 / 5

Total

18

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, activation-driving description that pairs concrete capability statements with an exhaustive set of natural trigger phrases and explicit cross-skill boundary guidance. The only weakness is voice: it uses second-person directive phrasing instead of the third-person voice the rubric prefers, which costs it one point on specificity.

DimensionReasoningScore

Specificity

Lists many concrete actions (optimize, improve, increase conversions) and concrete page/form types (homepage, landing, pricing, feature, lead capture, contact), matching the comprehensive-coverage anchor; reduced from 5 because the description uses second-person directive voice ('Use this even if...', 'Use when the user says...') rather than third person, which the guidelines penalize by one point on specificity.

4 / 5

Completeness

Explicitly answers both 'what' (optimize/improve/increase conversions on marketing pages and forms) and 'when' with concrete trigger phrases via a clear 'Use when the user says...' clause.

5 / 5

Trigger Term Quality

Exhaustive natural trigger phrases a user would actually say — 'this page isn't converting', 'my landing page sucks', 'form abandonment', 'nobody's converting', 'low conversion rate', plus URL-for-feedback — matching the comprehensive-coverage-with-synonyms anchor.

5 / 5

Distinctiveness Conflict Risk

Clear niche (marketing page/form conversion) with distinct triggers and explicit boundary disambiguation pointing to signup, onboarding, and popups for adjacent flows, minimizing conflict risk.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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