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cro

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

68

Quality

86%

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured instructional skill body: concrete frameworks, explicit output format, and a genuinely useful reference routing table backed by real bundle files. The main weaknesses are scattered duplicate pointer sections that dilute conciseness, and the absence of a worked example or explicit prioritization checkpoint.

Suggestions

Consolidate the pointer sections: the 'Experiment Ideas' and 'Form Optimization' sections largely repeat the Reference Routing table — fold their unique content (the revops inbound-routing link, the test-area teaser) into the routing table and cut the rest.

Add one compact worked example under Output Format (e.g., a single Quick Win with a CTA copy alternative and rationale) so the expected output shape is concrete, not just labeled.

Make the page-type checkpoint explicit in the workflow — e.g., 'Confirm page type before applying the matching page-specific framework' — so the sequence carries a real validation step between diagnosis and recommendation.

DimensionReasoningScore

Conciseness

The checklists are tight and there is no explaining of concepts Claude already knows, but the 'Experiment Ideas' section and the final 'Form Optimization' section re-point to the same two files already covered by the Reference Routing table, and the 'Initial Assessment' block is duplicated in form.md. Minor redundancy that could be trimmed keeps this below the lean-and-efficient anchor.

4 / 5

Actionability

Concrete, executable guidance for an instruction-only skill: an ordered 7-dimension analysis framework with specific check questions, weak/strong CTA copy examples ('Weak: Submit' vs 'Strong: Start Free Trial'), a four-part output structure, and specific diagnostic questions. Minor gaps — no worked example of a recommendation and no rule for prioritizing when multiple issues compete — hold it below fully executable.

4 / 5

Workflow Clarity

A clear sequence is present: read product-marketing context if it exists, identify page type/goal/traffic 'Before providing recommendations,' analyze dimensions 'in order of impact,' route to references, then produce the structured output. As an analysis/recommendation skill it has no destructive operations requiring validation, but checkpoints like confirming page type before applying the page-specific frameworks are only implicit.

4 / 5

Progressive Disclosure

The intent-to-file routing table with verified, one-level-deep relative links (references/form.md and references/experiments.md both exist and match their 'Covers' descriptions) is well-signaled, and detail is appropriately pushed to the references. However, pointers to the same two files are scattered across three separate sections (routing table, 'Experiment Ideas,' 'Form Optimization'), a minor organization gap versus the easy-navigation anchor.

4 / 5

Total

16

/

20

Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong trigger-focused description: the 'when' is explicit with an unusually rich set of natural user phrasings, and adjacent skills are explicitly routed away. The main weakness is a thin 'what' — it never states the skill analyzes pages and produces structured recommendations.

DimensionReasoningScore

Specificity

The description names the domain concretely (homepage, landing, pricing, feature pages, lead capture and contact forms) but the action verbs are one family — 'optimize, improve, or increase conversions' — with no listing of what the skill actually does (analyze, recommend, draft copy, propose experiments). It matches 'names domain and 1-2 concrete actions, but not comprehensive' rather than the several-specific-actions anchor at 4.

3 / 5

Completeness

Both halves are explicit: 'When the user wants to optimize, improve, or increase conversions on any marketing page or form' states the what and when, and 'Also use when the user says...' supplies concrete trigger phrases. Written in third person ('the user wants'), so no person-voice penalty applies.

5 / 5

Trigger Term Quality

Coverage is comprehensive and natural: 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' 'this page needs work,' plus the URL-shared-for-feedback case. Both technical terms and colloquial user phrasings are present; no common variation is missing.

5 / 5

Distinctiveness Conflict Risk

Clear CRO niche with explicit de-confliction routing ('For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.') that minimizes wrong-skill triggering. The broadening clause 'even if the user just shares a URL and asks for feedback' stays within marketing-page scope, keeping conflict risk minimal rather than merely minor.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

coreyhaines31/marketingskills

Path

skills/cro/SKILL.md

Reviewed

Table of Contents

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