When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
69
61%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/form-cro/SKILL.mdQuality
Discovery
72%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This description excels at trigger term coverage and distinctiveness, with explicit cross-references to related skills that prevent overlap. However, it critically lacks any description of what the skill actually does — it only describes when to use it, not the concrete actions or outputs it provides. Adding specific capabilities (e.g., 'Analyzes form fields, recommends field reduction, suggests progressive disclosure, and provides copy improvements to increase form completion rates') would significantly improve it.
Suggestions
Add concrete actions describing what the skill does, e.g., 'Audits form fields for friction, recommends field reduction strategies, suggests progressive disclosure patterns, and provides copy improvements to increase completion rates.'
Restructure to lead with capabilities ('what it does') before the trigger/routing guidance ('when to use it') for better readability and completeness.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain (form optimization for non-signup forms) and lists form types (lead capture, contact, demo request, application, survey, checkout), but it doesn't describe concrete actions the skill performs — it only describes when to use it, not what it actually does (e.g., 'reduces form fields,' 'adds progressive disclosure,' 'improves completion rates'). | 2 / 3 |
Completeness | The 'when' component is exceptionally well-covered with explicit triggers and clear boundary conditions. However, the 'what does this do' component is essentially missing — the description never states what actions or outputs the skill produces, only when it should be selected. | 2 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'form optimization,' 'lead form conversions,' 'form friction,' 'nobody fills out our form,' 'form abandonment,' 'too many fields,' 'demo request form,' 'lead form isn't converting,' 'contact form,' and 'form completion rate.' These are highly natural phrases a user would actually use. | 3 / 3 |
Distinctiveness Conflict Risk | The description explicitly carves out its niche by excluding signup/registration forms (pointing to signup-flow-cro) and popups containing forms (pointing to popup-cro). This clear boundary-setting with cross-references to related skills makes it highly distinctive and unlikely to conflict. | 3 / 3 |
Total | 10 / 12 Passed |
Implementation
50%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a comprehensive form optimization reference that covers the domain thoroughly with good structure and practical examples. Its main weaknesses are verbosity (much could be trimmed or split into sub-files) and the lack of explicit workflow validation steps. The content reads more like a consulting playbook than a tight, actionable skill — it would benefit from being condensed into a core overview with detailed sections linked as separate files.
Suggestions
Split detailed sections (field-by-field optimization, form type-specific guidance, experiment ideas) into separate referenced files, keeping SKILL.md as a concise overview with quick-start guidance and links.
Add explicit validation checkpoints in the workflow, such as 'Confirm with user which fields are truly required before generating recommendations' and 'Verify recommendations against compliance requirements identified in assessment.'
Trim content Claude already knows — remove basic UX advice like 'sufficient spacing between fields,' 'clear visual hierarchy,' and explanations of what dropdowns/checkboxes are. Focus on the non-obvious, domain-specific insights.
Add a concrete example of a complete form audit output (even abbreviated) so Claude knows exactly what the deliverable should look like, rather than just listing the output format structure.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is quite lengthy (~350 lines) and includes some guidance Claude would already know (e.g., basic UX principles like 'sufficient spacing between fields,' 'clear visual hierarchy,' what dropdowns and checkboxes are). However, much of the content is domain-specific form optimization knowledge that adds value. Could be tightened significantly. | 2 / 3 |
Actionability | Provides specific recommendations (e.g., 44px touch targets, field-by-field guidance, button copy examples) but lacks executable code or implementation snippets. The guidance is concrete in terms of what to recommend but is more of a consulting framework than copy-paste-ready instructions. Good/bad examples for labels and error messages help but are limited. | 2 / 3 |
Workflow Clarity | The initial assessment section provides a clear sequence for gathering information, and the output format section defines what deliverables to produce. However, there's no explicit validation or feedback loop — e.g., no step to verify recommendations against the business context gathered, no checkpoint to confirm field necessity with the user before finalizing the audit. | 2 / 3 |
Progressive Disclosure | The content is well-organized with clear headers and logical sections, and it references related skills at the bottom. However, this is a very long monolithic file that could benefit from splitting detailed sections (e.g., field-by-field optimization, form type-specific guidance, experiment ideas) into separate reference files, keeping SKILL.md as a concise overview. | 2 / 3 |
Total | 8 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
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Table of Contents
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