launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
71
61%
Does it follow best practices?
Impact
81%
1.39xAverage score across 3 eval scenarios
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/launch-strategy/SKILL.mdEvaluation results
74%
48%Launch Plan for a Developer Productivity SaaS
Five-phase launch planning
Five phases present
75%
100%
Beta phase UI element
0%
100%
Early access expansion options
40%
50%
Full launch touchpoints list
40%
100%
New sticker in navigation
0%
0%
ORB framework applied
0%
100%
Owned channel selection reasoning
37%
100%
Rented channels drive to owned
0%
100%
Early access user research
0%
62%
Early access leaking content
50%
100%
Alpha landing page action
20%
0%
88%
12%Product Hunt Launch Playbook for Invoicing SaaS
Product Hunt launch preparation
Build relationships before launch
60%
100%
Listing: compelling tagline
100%
100%
Listing: polished visuals
100%
100%
Listing: demo video
100%
100%
Study successful launches
0%
0%
Community value before pitching
50%
100%
All-day team engagement
100%
100%
Respond to every comment
100%
100%
Drive traffic to own site
75%
50%
Post-launch follow-up
100%
100%
Convert PH traffic to owned
50%
100%
Realistic expectations
100%
100%
82%
8%Release Announcement Strategy for a Growing SaaS
Ongoing release announcement strategy
Major update classification
100%
100%
Major update channels
100%
100%
Medium update classification
100%
100%
Medium update channels
50%
70%
Minor update classification
37%
100%
Minor update treatment
10%
30%
Staggered release schedule
100%
100%
Rented drives to owned
25%
100%
Signal active development
87%
100%
Reuse successful tactics
100%
0%
In-app messaging included
100%
100%
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Evaluated
- Agent
- Claude Code
- Model
- Claude Sonnet 4.6
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