marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
68
56%
Does it follow best practices?
Impact
85%
1.10xAverage score across 3 eval scenarios
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/marketing-ideas/SKILL.mdQuality
Discovery
54%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
The description excels at trigger term coverage with an extensive list of natural user phrases, and it provides good 'when to use' guidance including helpful cross-references to related skills. However, it critically lacks specificity about what the skill actually does — it never describes concrete actions or outputs, making it hard to understand the skill's actual capabilities. The description reads more like a routing rule than a capability description.
Suggestions
Add specific concrete actions the skill performs, e.g., 'Generates a prioritized list of marketing tactics, brainstorms channel-specific ideas, and produces a marketing strategy outline tailored to SaaS products.'
Describe the expected output format or deliverable so Claude knows what to produce when this skill is selected (e.g., 'Produces a structured brainstorm with categorized tactics across acquisition, retention, and referral channels').
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description does not list any concrete actions the skill performs. It mentions 'marketing ideas, inspiration, or strategies' but never specifies what it actually does (e.g., generates a list of tactics, produces a marketing plan, creates a brainstorm document). The language remains abstract and vague about capabilities. | 1 / 3 |
Completeness | The 'when' is very well covered with explicit trigger phrases and use cases. However, the 'what' is weak — it never clearly states what the skill actually does or produces. It says it provides 'ideas, inspiration, or strategies' but doesn't describe the concrete output or actions taken. | 2 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would actually say: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' and 'what marketing should I do.' These are highly natural phrases. | 3 / 3 |
Distinctiveness Conflict Risk | The description attempts to carve out a niche by specifying SaaS/software products and explicitly deferring to other skills for specific channel execution (paid-ads, social-content, email-sequence). However, 'marketing ideas' and 'growth ideas' are broad enough that they could overlap with many marketing-related skills, and the boundary between ideation and execution may be fuzzy in practice. | 2 / 3 |
Total | 8 / 12 Passed |
Implementation
57%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured reference/index skill that effectively organizes 139 marketing ideas into navigable categories with good progressive disclosure to detailed files. However, it lacks concrete actionability—there are no example recommendations showing what a good response looks like, and the implementation tips are high-level labels rather than specific guidance. The skill would benefit from a worked example showing how to match a user's context to specific recommendations with the prescribed output format.
Suggestions
Add a concrete worked example showing a sample user scenario and a complete recommendation using the output format template (idea name, why it fits, how to start, expected outcome, resources needed).
Tighten the implementation tips sections—the 'By Budget' and 'By Timeline' sections are very generic and could be condensed into a single matrix or removed in favor of the more useful 'Top Ideas by Use Case' section.
Add a brief feedback/refinement step to the workflow, e.g., 'After presenting 3-5 ideas, ask which resonates most and provide deeper implementation detail for their top pick.'
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably organized but includes some unnecessary framing ('You are a marketing strategist with a library of 139 proven marketing ideas') and the quick reference table duplicates what's in the referenced file. The category table with numbered ranges is useful but the implementation tips sections could be tighter. | 2 / 3 |
Actionability | The skill provides a structured framework for recommending ideas and an output format template, but the actual marketing ideas are described at a very high level (just names and numbers). Implementation guidance is limited to 'first 2-3 steps' as a template rather than concrete examples. No example interaction or sample recommendation is provided to show what good output looks like. | 2 / 3 |
Workflow Clarity | The workflow (ask questions → suggest ideas → provide details → consider resources) is listed but lacks validation checkpoints. There's no guidance on how to verify recommendations are appropriate, no feedback loop for refining suggestions based on user response, and the 4-step process is quite generic. | 2 / 3 |
Progressive Disclosure | The skill does progressive disclosure well: it provides a concise overview table with categories, references the complete list in a separate file (references/ideas-by-category.md), and links to related skills for specific channel execution. Navigation is clear and one level deep. | 3 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9125d82
- Reviewed
Table of Contents
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