CtrlK
BlogDocsLog inGet started
Tessl Logo
SkillPublic

marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

Quality

82%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide
SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured index-style skill: the body stays a navigable overview while the two reference files carry the detail, and the workflow, output contract, and intake questions are concrete. The main slack is mild duplication and generic, number-free advice in the budget/timeline sections.

Suggestions

Attach idea numbers to the "By Budget" and "By Timeline" sections (as the "By Stage" section does) or fold them into references/ideas-by-category.md to remove the generic, number-free entries.

Add one worked example of a single recommendation rendered in the Output Format so the expected deliverable shape is unambiguous.

Consider trimming the "Examples" column of the category table since it duplicates content already in references/ideas-by-category.md.

DimensionReasoningScore

Conciseness

The body is dominated by terse tables and numbered idea references with no explanation of concepts Claude already knows, but the "By Budget" and "By Timeline" sections are generic ("Quick wins: Ads, email, social posts" carries no idea numbers) and duplicate categories already indexed elsewhere. Matches anchor 4 (efficient, minor instances that could be trimmed); not anchor 5 since not every token earns its place, and not anchor 3 since there is no unnecessary explanation.

4 / 5

Actionability

Concrete instruction-style guidance throughout: "Suggest 3-5 most relevant ideas based on their context," a five-field output format (Idea name / Why it fits / How to start / Expected outcome / Resources needed), and four specific intake questions. Not anchor 5 because there is no worked example of a rendered recommendation and "How to start" details depend on the one-line idea descriptions in the reference file; not anchor 3 because the guidance is specific and executable, not pseudocode-level.

4 / 5

Workflow Clarity

A clear numbered sequence (ask context → suggest 3-5 ideas → detail implementation → weigh resources) preceded by a gating step ("read it before asking questions... only ask for information not already covered"), with the output format acting as a completion checklist. Not anchor 5 because there are no explicit validation or feedback checkpoints; the anchor-3 cap for missing validation does not apply since the skill is advisory, not destructive or batch.

4 / 5

Progressive Disclosure

The body is a genuine overview/index — a 17-category quick-reference table, stage/budget/timeline slices, and use-case picks — with both referenced files verified to exist and exactly one level deep (ideas-by-category.md holds the full 139-idea list; guerrilla-marketing.md the single deep dive, clearly signaled with a content summary). Matches anchor 5 (clear overview, well-signaled one-level-deep references, easy navigation).

5 / 5

Total

17

/

20

Passed

Description

78%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A trigger-optimized description with excellent 'when' coverage and explicit boundary guidance, held back by a 'what' side that describes the user's need rather than the skill's concrete capabilities. Third-person voice is used correctly throughout.

Suggestions

State the skill's function in third person up front (e.g., "Suggests 3-5 tailored marketing ideas from a library of 139, with implementation steps and resource estimates") instead of only describing the user's need.

Add natural user-acquisition trigger phrasing such as "how to get more users," "user acquisition," or "growth hacking" to cover the most common way SaaS founders ask for this.

DimensionReasoningScore

Specificity

"needs marketing ideas, inspiration, or strategies for their SaaS or software product" names the domain and deliverables, but the description never states concrete skill actions (e.g., suggesting or detailing ideas) — those appear only in the body. Falls between anchor 2 (minimal/generic actions) and anchor 3 (domain plus 1-2 concrete actions); not anchor 4 since no specific action list is present.

3 / 5

Completeness

Both halves are explicit: the what ("needs marketing ideas, inspiration, or strategies... Use this as a starting point") and an exhaustive when with concrete trigger phrases ("Also use when the user asks for 'marketing ideas,' 'growth ideas,'..."). Clearly matches the anchor-5 example structure; anchor 4 would require the 'when' to be less explicit, which it is not.

5 / 5

Trigger Term Quality

Eleven quoted natural phrases ("marketing ideas," "how to market," "ways to promote," "what else can I try," "I don't know how to market this") plus a "stuck or looking for inspiration" clause give strong coverage, but common SaaS-founder phrasings like "how to get more users," "user acquisition," or "growth hacking" are missing — matching anchor 4 (a few natural terms missing) rather than anchor 5 (comprehensive).

4 / 5

Distinctiveness Conflict Risk

The explicit carve-out "For specific channel execution, see the relevant skill (ads, social, emails, etc.)" reduces conflict, and the SaaS-marketing niche is clear, but the broad "whenever someone is stuck or looking for inspiration on how to grow" trigger and closely related sibling skills (e.g., marketing-plan) create minor overlap risk — anchor 4 rather than anchor 5.

4 / 5

Total

16

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

coreyhaines31/marketingskills

Path

skills/marketing-ideas/SKILL.md

Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.