marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
89
87%
Does it follow best practices?
Impact
85%
1.10xAverage score across 3 eval scenarios
Passed
No known issues
Quality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong description with excellent trigger term coverage and clear scope definition. The main weakness is the lack of specific concrete actions—it describes the purpose (ideas, inspiration, strategies) but not the specific outputs or capabilities. The explicit differentiation from execution-focused skills is a notable strength for avoiding conflicts.
Suggestions
Add 2-3 concrete actions to improve specificity, e.g., 'Generates marketing channel recommendations, brainstorms campaign concepts, identifies growth opportunities for SaaS products.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (marketing for SaaS/software) and general actions (ideas, inspiration, strategies), but lacks concrete specific actions like 'generate campaign concepts, identify target audiences, create positioning statements.' | 2 / 3 |
Completeness | Clearly answers both what (marketing ideas/inspiration/strategies for SaaS products) and when (explicit 'Use when' with extensive trigger phrases). Also helpfully distinguishes scope by referencing related skills for specific channel execution. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'ways to promote,' 'brainstorm marketing,' 'I don't know how to market this,' and variations. These are highly natural phrases. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly carves out a distinct niche as the brainstorming/ideation skill for marketing, explicitly differentiating from execution-focused skills (paid-ads, social-content, email-sequence). The SaaS/software focus and 'starting point' framing reduce conflict risk. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured skill that efficiently organizes 139 marketing ideas into a scannable, navigable format. The progressive disclosure is excellent with clear references to detailed content. The main weakness is actionability - while the output format is specified, there are no concrete examples of actual recommendations or implementation steps that Claude could follow.
Suggestions
Add 1-2 concrete example outputs showing a complete recommendation with all fields (idea name, why it fits, how to start, expected outcome, resources needed) for a specific user scenario
Include at least one specific implementation example - e.g., actual copy for a comparison page or specific steps for setting up a Product Hunt launch
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is lean and efficient, using tables and bullet points to pack 139 ideas into a scannable format. No unnecessary explanations of basic concepts; assumes Claude understands marketing terminology. | 3 / 3 |
Actionability | Provides good structure for recommendations and clear output format, but lacks concrete executable examples. The 'How to start' guidance is described rather than demonstrated with specific copy/commands. | 2 / 3 |
Workflow Clarity | Clear 4-step workflow for using the skill (check context, ask questions, suggest ideas, consider resources). The output format section provides explicit structure for recommendations. Simple enough that no validation checkpoints are needed. | 3 / 3 |
Progressive Disclosure | Excellent structure with quick reference table in main file and clear pointer to detailed reference file. Related skills are well-signaled with specific use cases. One-level-deep references throughout. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
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